News ReleasesJune 19, 2001 CBC/Radio-Canada Invests $60 Million in ProgrammingFOR IMMEDIATE RELEASE Ottawa — Robert Rabinovitch, President and CEO of the Canadian Broadcasting Corporation, today announced how CBC/Radio-Canada will allocate the $60 million of additional funding the Government of Canada provided last May. The announcement was made after the public broadcaster's Board of Directors approved the Corporation's plan at its meeting in Toronto. "The $60 million one-time cash infusion CBC/Radio-Canada received was great news for Canadians who will see more high-quality, distinctive Canadian programming. It will allow the Corporation to continue to provide Canadians with unique viewing and listening experiences, which are the trademark of a public broadcaster," said Mr. Rabinovitch. Mr. Rabinovitch indicated that the funds were being allocated according to the Corporation's current programming priorities and directions, which are to increase cross-cultural and cross-media initiatives, to strengthen information programs, and to enhance regional reflection, including regional news on all platforms. The new funds will be allocated entirely to programming as follows: English Television - $29 million; French Television - $18 million; English Radio - $5 million; French Radio - $5 million; and New Media - $3 million. CBC/Radio-Canada has indicated that more than 40% of this money will be directly invested in the regions, which underscores its commitment to serve all parts of the country. CBC/Radio-Canada is Canada's largest cultural institution. The increased Government of Canada support is a recognition of the strategic directions taken by CBC/Radio-Canada to manage an efficient corporation and to focus its resources on programming, which ensures Canadians maintain a strong voice in this multi-channel universe. - 30 - About CBC/Radio-CanadaCBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. CBC/Radio-Canada reaches Canadians through eight national radio and television networks, its full-service Web sites, local/regional stations and affiliates, as well as the digital television channel Country Canada and the continuous music network Galaxie. In addition, CBC/Radio-Canada has forged partnerships with other broadcasters and is a partner in the satellite radio service SIRIUS Canada as well as in the specialty television services ARTV and The Documentary Channel. Through this array of activities, CBC/Radio-Canada brings diverse regional and cultural perspectives into the daily lives of Canadians in English, French and eight aboriginal languages. (2006) For additional information, please contact:Katherine Heath-Eves |
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