Priorities and Strategic Directions
Our Direction (January 2005)
Corporate Objectives, Priorities and Strategic Direction:
Building on Our Successes
We have identified key priorities to strengthen our ability to connect Canadians.
Three years ago, CBC/Radio-Canada launched a new strategic course to strengthen its capacity to serve and connect Canadians with high-quality, distinctive Canadian programming. At the heart of this renewal work are a number of key priorities that reflect our role and responsibility for Connecting Canadians and guide the way we do business.
Our strategic directions are built around the following key thrusts:
High-quality, Distinctive Canadian Programming
- Ensure distinctive programming of the highest quality
- Recognise the importance of regional reflection and of the changing face of Canada
- Ensure the sustainability of CBC/Radio-Canada's Canadian schedules
Efficiency
- Demonstrate that CBC/Radio-Canada is a well-managed company and generate cash flow to re-invest in programming
Priorities and Strategic Directions
- Strengthen CBC/Radio-Canada's commitment to all its employees — to those who create and those who support them
Strategic Partnerships
- Position CBC/Radio-Canada to enhance its ability to fulfil its mandate through selective alliances and partnerships
Collaboration
- Reinforce the capacity of CBC/Radio-Canada to work as one integrated company
Strong Stakeholder Relations
- Enhance/strengthen CBC/Radio-Canada's stakeholder relationships
