Entering The New Normal

In 2020, technology leaders had to adapt like never before — and there’s more change on the way. Read this guide to learn the five pandemic-related shifts that will shape your technology strategy in 2021 and beyond.

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Featured Blogs & Podcasts

Video

Reaching Gen Z Starts With Understanding Their Truths


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Blog

What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales

Buyers who conduct online research provide better signals than what sales reps can get through direct interaction alone. Learn how to translate this data into recommended next steps.
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Predictions 2021

Accelerating Out Of The Crisis

In 2021, the success of European businesses will depend on how quickly and how well they harness technology to build platforms that differentiate and help employees do their best work — wherever they are. Download our European Predictions 2021 guide to find out what’s in store for business leaders in Europe.

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30% of businesses will increase spending on cloud, security and risk, networks, and mobility in 2021.

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Podcast

The Shift From Remote Work To Anywhere Work

As they emerge from the pandemic, organizations are making decisions on remote-work strategies. In this episode of What It Means, VPs J. P. Gownder and James McQuivey discuss the anywhere-work strategy as a solution.
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Statement on COVID-19
Read our most up to date policies and procedures related to the coronavirus.
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Customer Experience

Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience.

Blog

A Consumer “Tech-celeration” Is Advancing Behaviors But Straining Emotions

Anjali Lai 1 day ago
The crises of 2020 turbocharged consumers’ technology adoption and usage. While the pace of change is impressive, consumers’ swift adaptation to life among screens is not entirely radical. Over 23 years of Forrester Analytics’ Consumer Technographics® data has proven that consumers have an insatiable capacity to adopt and use technologies that expand the four forces […]
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Blog

Social Media Meets Tulip Mania

Vijay Raghavan 2 days ago
It’s a story straight out of the Sherwood Forest, with a stopover in Holland. A determined group of small investors have used the power of social media to punish “the smart money” by pushing the price of GameStop, a widely shorted stock, from $19 to $325 (as of this writing). As the saga continues to […]
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Capturing The ROI Of CX

Build a persuasive CX business case with our complimentary step-by-step guide and ROI calculator.

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