Appearance |
How does the customer judge the appearance of your product versus the alternative? |
Function |
Does your product work better than the alternatives? |
Durability |
Will your product last longer than others? |
Service |
Will your product require less routine service than the competitors? |
Price |
Do you have a price advantage? |
Existing Competition |
Is there a serious competitive threat in the market already? |
New Competition |
Can you anticipate significant, new competitive elements in the near future? |
Protection |
Does there appear to be a potential to protect your product through patents, trade secrets or other means in a way that is commercially worthwhile? |
Stage of Development |
How much additional effort and resources are required to bring your product to a marketable or a license ready state? |
Research and Development |
What magnitude or complexity of applied development will be required to sustain your product in the marketplace? |
Marketing Research |
What magnitude of effort will be required to define the product, place, price and promotion that the whole marketing channel finds acceptable? |
Marketing Investment |
Is a much larger investment required to bring the product to market? |
Payback Period |
Is the time required to recover your investment shorter than the peak demand threshold? |
Profitability |
Is there real potential to generate adequate profits to make the venture viable? |