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Title
  Going for Gold: A Complete Marketing Strategy for Speakers - Web-Marketing
Abstract Table of Contents
  • Developing an Offline Strategy
  • In the Beginning Was the Word
  • Take the 10 Steps to Success
  • Topics and Titles
  • Mining for Gold
  • Blowing Your Own Horn
  • Romancing the Bureaus
  • Get it in Writing
  • Go Forth and Multiply
  • Building the Business
  • The Final Touch
  • Developing an Online Marketing Strategy
  • Developing Your Speaker Web Site
  • Prepare Your Speaker Site for Directories and Search Engines
  • The Email Advantage
  • Market Your Speakers Services in Newsgroups
  • Effective Communication Using Mail Lists
  • Banner Advertising-Promoting Your Speakers Site Online
  • Sponsoring Speaker Discussion Groups and Newsletters
  • Optimizing Exposure with Links and Meta-Indexes
  • Generating Repeat Traffic
  • Media Relations for Your Speaker Web Site
  • Using Online Publications for Promotion Purposes
  • Networking
  • Offline Promotion and Internet Marketing
  • Virtually Speaking
  • Index
  • WebSite This document is not available on the web
    Date de publication September 2000
    Format Book
    Pagination 221 p.
    Author Fillmore, C. and Sweeney, S.
    Keywords Advertising, Computers, Electronic Commerce, Internet, Marketing
    Library Locations Halifax


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