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Title
 		  Guerrilla Marketing in 30 Days
Abstract The guerrilla marketing mindset
  • The purpose of your marketing
  • Competition and research
  • Target market
  • Positioning
  • Niche marketing
  • Marketing plan and strategy
  • Competitive advantage and benefits
  • Identity and branding
  • Marketing communication and creative planning
  • Advertising and media plan
  • Business networking
  • Strategic alliances and fusion marketing
  • Direct selling
  • Telephone selling and marketing
  • Printed collateral, brochures, and sales sheets
  • Direct mail
  • Radio/television/cable TV
  • Marketing hooks
  • Public relations
  • Marketing calendar
  • Other marketing: speaking, coupons, and contests
  • Online marketing
  • Trade shows and expos
  • Newsletters
  • Marketing budgets
  • Plan execution and implementation
  • Expansion/new markets/new income/streams/new products
  • New plan - the next 30 days and beyond
    • WebSite This document is not available on the web
    Date de publication January 2005
    Format Book
    Pagination 265 p.
    Author Jay Conrad Levinson and Al Lautenslager
    Keywords Advertising, Business Plans, Marketing, Markets
    Library Locations Halifax

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