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Canada/Nova Scotia Business Service Centre
Your Gateway to Business Information
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Title
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AgFITT : Module 3 - Assessing Export Opportunities - Participant's Manual
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Table of Contents:
1. The Role of Market Research in the Development of Marketing Plan
2. Asking the Right Questions
3. Sources of Advice and Assistance
4. Sources of Agri-Food Market Research Information
5. Assessing Market Attractiveness
6. Understanding Food Culture
7. Regulatory Requirements in Export Markets
8. Targeting the Market
9. The Market Strategy
10. International Food Distribution Systems
11. Assessing Competitive Position
12. Marketing a Successful Product
13. Costing for Export Marketing
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WebSite
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This document is not available on the web
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Date de publication
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January 1996
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Format
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Coiled Book
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Pagination
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135 pp.
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Department/Agency
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Forum for International Trade Training (FITT) Agriculture and Agri-Food Canada
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Keywords
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Business Plans, Export, Marketing, Markets, Products, Trade
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Library Locations
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Halifax
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