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Canada/Nova Scotia Business Service Centre
Your Gateway to Business Information
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Title
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Marketing Guide for Fine Contemporary Craft in the United States
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| Abstract |
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This "hands on" guide provides practical marketing advice for Canadian creators of high-end, one-of-a-kind contemporary craft who wish to sell to retail galleries in the US. It explains how to promote oneself, how to work with galleries, how to sell at art shows, craft fairs or to professional associations as well as on the Internet, how to prepare for export and how to price products. It also explains border issues like "getting your work back into Canada."
Table of ContentsExecutive Summary
Acknowledgements
1. Introduction
2. Market Overview
3. Getting Ready To Go!
Developing Your Own Style
Promotion - Developing A Profile
- Professional Portfolio
- Other Promotional Tools - Pricing4. Working With Galleries
Summary of Galleries Surveyed
Finding the Right Gallery - Doing Your Research
- Understanding How Galleries Work
- Approaching Galleries
- Care and Maintenance of Your Galleries
- Quality Statement 5. Other Marketing Channels
Retail Shows
Wholesale Shows
Museums and Corporate Collections
Art and Craft Consultants
Commissioned Work
Internet
Professional Associations
State Arts Organizations6. Preparing To Export
Export-Readiness Defined.
Converting Your Prices for the U.S
Classifying Your Work for U.S. Customs
Obtaining a Binding Ruling
Wearable Art and Works involving Textiles
U.S. Customs Paperwork
Country of Origin
Labelling for the American Market
Informal and Formal Entries
Customs Brokers
Shipping.7. Export Contacts
Working with the Embassy and Consulates in the United States
New Exporter Assistance8. Border Issues
Immigration : Getting You Across the Border
Selling at Art Shows and Craft Fairs
Getting Your Work Back into Canada9. Annexes
Annex A : Galleries.
Annex B : Professional Associations.
Annex C : State Arts Organizations.
Annex D : Key Government Contacts.
Annex E : Magazines.
Annex F : Museums, Public Galleries and Arts Centres.
Annex G : Collectors Groups.
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WebSite
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This document is available electronically on the Internet
Clicking on the link above will open a new browser window.
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Date de publication
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November 2002
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Format
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Print Publication
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Pagination
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108 p.
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Department/Agency
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Department of Foreign Affairs and International Trade - DFAIT
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Keywords
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Crafts, Culture, Marketing, Trade
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Library Locations
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Halifax
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