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Canada/Nova Scotia Business Service Centre
Your Gateway to Business Information
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Title
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Marketing Plan
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Table of Contents:
Marketing Plans Keep Sales Going
SECTION ONE-A CUSTOMER PROFILE
A Customer Profile
How The Customer Buys
SECTION TWO-THE SITUATION ANALYSIS
The Internal Audit
The External Evaluation
Marketing Objectives
SECTION THREE-MARKETING STRATEGY
Product-Based Marketing Tactics
Communications-Based Marketing Tactics
Marketing Tactics for Sales, Promotions, and Distribution
SECTION FOUR-SAMPLE MARKETING PLANS
Retail/Coffee Shop Marketing Plans
Service Company Marketing Plans
Marketing Plans for Manufacturing Companies
Marketing Plans of Internet Companies
SECTION FIVE-MARKETING PLAN WORKBOOK
The Opening
Situation Analysis
Strategy, Tactics, and Implementation
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WebSite
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This document is not available on the web
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Date de publication
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March 2000
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Format
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Book
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Pagination
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350 pp.
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Author
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Don Debelak
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Keywords
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Marketing
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Library Locations
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Halifax
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