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Title
  Planning for Success - Your Guide to Preparing a Marketing Plan
Abstract This booklet explains how to prepare a marketing plan and provides graphs with examples.

Table of Contents:
  • Situation Analysis: The Market; The Competitive Environment; The Technological Environment; The Socio-Political Environment; Other
  • Problems and Opportunities
  • Objectives
  • Strategy
  • Action Plan
  • Financial Data
  • WebSite This document is available electronically on the Internet
    Clicking on the link above will open a new browser window.
    Date de publication February 1999
    Format Booklet
    Pagination 7 p.
    Department/Agency Atlantic Canada Opportunities Agency - ACOA
    Keywords Marketing, Start-Up, SME
    Library Locations Halifax


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