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Title
  Retail Store (Start Up Guide)
Abstract Table of Contents:

Section One:

Chapter One: Introduction To Retailing
Chapter Two: Making A Plan
Chapter Three: Decisions, Decisions
Chapter Four: Location
Chapter Five: Legal And Finance Issues
Chapter Six: Operations
Chapter Seven: Store Design
Chapter Eight: Inventory
Chapter Nine: Equipment
Chapter Ten: Pricing
Chapter Eleven: Human Resources
Chapter Twelve: Marketing
Chapter Thirteen: Customer Service
Chapter Fourteen: Risk Management
Chapter Fifteen: Planning For The Future
Glossary
Appendix: Retail Store Resources
Index

Section Two: Start-Up Basics

Chapter One: Conducting Market Research
Chapter Two: Business Structure
Chapter Three: Business Plan
Chapter Four: Getting Financing
Chapter Five: Offering Credit
Chapter Six: Employees, Benefits, and Policies
Chapter Seven: Business Insurance
Chapter Eight: Computers
Chapter Nine: Starting an E-Commerce Website
Chapter Ten: Advertising and Marketing
Chapter Eleven: Marketing Your Website
Chapter Twelve: Public Relations
Chapter Thirteen: Customer Service
Chapter Fourteen: Bookkeeping
Chapter Fifteen: Financial Statements
Chapter Sixteen: Financial Management
Chapter Seventeen: Taxes
Appendix: Business Resources
Index
WebSite This document is not available on the web
Date de publication January 2001
Format Binder
Pagination 471 pp.
Keywords Retail, Start-Up
Library Locations Halifax


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