Guidelines For Developing A Company Brochure

Summary

2. Before you talk to suppliers of services such as printing or graphics design, you should put down in writing the following:

 - Define your products and/or services.
 - What is the market you serve?

 - Who are your target markets?
 - Who are your target customers?

 - What benefits are you offering?
 - What problems do you solve?

 - Proof of your capability/product

  - experience
  - number of satisfied customers
  - testimonials/references

 - What do you expect promotional literature to accomplish...

  - bring in orders?
  - introduce your company/product?
  - serve as a reminder?

3. Decide what you want to say and whom you want to say it to.

4. Don't try to say too much. Save some of your promotional story for other occasions because information overload may be confusing to the audience.

5. Select your supplier(s), a creative firm, and/or printer. Meet with them to discuss your objectives, needs, and budget. Make sure they understand your requirements.

6. Write a covering letter, one page maximum, to be sent to prospective customers along with the brochure.

7. Follow up!

A single promotional activity rarely results in an order, so be prepared to use several subsequent activities such as personal visits, telephone calls, and further mailings.

Prepared by: Saskatchewan Regional Economic and Co-operative Development