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Welcome to the official source for tourism statistics and research reports for the province of Ontario. To serve you better, we have organized our web site by the most frequently asked questions.
You asked…
- I’m writing my marketing plan and I need to know the Travel Outlook for travel to and from Ontario.
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I’m interested in the Travel Intentions (Reports) of residents of the US or Canada for the coming season and their reasons for not traveling to Ontario.
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I’m interested in Reports that outline the characteristics and trends of specific travel markets to Ontario and I am interested in finding out whether and how I should expand my business to target a new market.
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I’m interested in the characteristics of a niche travel market, but I cannot find a report on this market. Can I generate my own statistical profile (TOOLS> eTAMS)?
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I need a brief report that puts together all the information about a region’s tourists, businesses and the jobs and taxes that tourism generates Regional Tourism Profiles (Reports).
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I have tourism expenditure data for an event/business and I want to estimate how many jobs and taxes these expenditures generate (TOOLS> TREIM (Tourism Regional Economic Impact Model).
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How do I access other organizations that provide tourism research?
If you have any questions, or can’t find what you need, Contact Us . We know. Just ask.
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WHAT'S NEW?
Travel Activities and Motivations Survey (TAMS)
The 2006 Travel Activities and Motivations Survey (TAMS) has recently been completed. The TAMS project examines recreational activities and travel habits of Canadians and Americans. TAMS provides detailed information on travellers’ activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns and helps identify existing and potential travel markets in North America.
Look here for the first of the reports, focusing on the U.S. travel market, in the fall of 2006.
For more information about TAMS, click here.
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