Guide for an Effective No-Idling Campaign

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Introduction

Welcome to the Guide to an Effective Idle-free Campaign! This document was designed to assist communities, environmental groups and schools that plan to undertake activities promoting energy efficiency through idling reduction. It will help you to organize a community-based public education campaign to take action to stop vehicle idling in an effort to conserve energy and reduce greenhouse gas emissions.

The document's step-by-step approach will take you from the initial tasks of setting project objectives and designing your communications strategy to finding ways to sustain the momentum of your campaign. Use the links in the following Web pages to launch an idle-free campaign at your school or workplace, or to develop a larger-scale public awareness and outreach campaign.

Steps

1. Set project objectives
2. Build partnerships
3. Conduct preparatory research
4. Develop evaluation and survey instruments
5. Design your campaign
6. Develop a communications strategy
7. Tailor your communications materials and campaign messages
8. Consider intervention initiatives
9. Follow-up evaluation
10. Sustaining the campaign
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