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The State of Energy Efficiency in Canada, Office of Energy Efficiency Report 2005

Outreach and One-Tonne Challenge

In addition to delivering sector-specific programs, the Office of Energy Efficiency (OEE) manages measures that pertain to all energy-using sectors of the economy:

• The OEE's Outreach Program provides information and activities to encourage Canadians to integrate energy efficiency into their energy-use decisions. Outreach supplements program communications activities with publications, exhibits, joint projects and the OEE Web site.
  
  
• The One-Tonne Challenge was launched in March 2004 and is co-managed with Environment Canada, with input from and coordination with other departments, such as Transport Canada. Canadians are challenged to use less energy, reduce waste and conserve water and other resources. Reduced emissions will protect the climate and result in cleaner air and healthier communities for all Canadians. For more information, visit the Web site at www.climatechange.gc.ca/onetonne.
  
  
• Public information activities increase awareness of the environmental impact of energy use. They also encourage consumers to adopt energy-efficient practices and to switch to alternative forms of energy. Numerous publications are available on-line at oee.nrcan.gc.ca.

The OEE's work in youth and education seeks to create a greater awareness of climate change and the need for energy efficiency among young Canadians.The kindergarten to Grade 12 stream builds around the annual Energy and the Environment calendar, which is produced in cooperation with stakeholders and the education community. At the post-secondary level, the OEE's Outreach Program builds links using such tools as its Energy Ambassadors competition.

For more information, visit the Web sites at oee.nrcan.gc.ca/calendarclub and oee.nrcan.gc.ca/corporate/awards/ambassadors/index.cfm.

Selected Progress Indicators

• Each year the OEE distributes about 2 million copies of more than 300 energy efficiency and alternative energy publications to individuals and program partners. More than 75 percent of these publications are available on-line.
  
  
• In 2003-2004, the 30 percent increase in the volume of publications distributed and 300 percent increase in Web site visits indicated increasing interest in energy efficiency.
  
  
• Since the launch of the One-Tonne Challenge, over 10 000 Canadians have pledged on-line to take the One-Tonne Challenge. Additionally, there have been more than 500 000 Web site visits and publications distributed.