National Capital Commission
Canada

The NCC has developed the first integrated corporate marketing, communications and external relations plan in the history of the organization. By establishing priorities, direction and activities for the branch for the 2003–2004 to 2007–2008 fiscal years, the plan aims to serve the NCC’s organizational mandate, corporate plan, master plans and strategic objectives.

Developed as part of the recommendations outlined in the 2001 Sussex Circle Report, the plan will also serve to strengthen relations among the NCC, its partners and various public audiences. Inasmuch as it lays out specific activities for the Communications, Marketing and External Relations Branch, the plan affects all areas of the corporation and as such transcends internal sectoral boundaries.

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Modified: Monday December 5, 2005
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