NEWS RELEASES
November 25, 2004 (4:00 p.m. EST) No. 139
PETERSON WRAPS UP TWO WEEKS ABROAD:
TRADE MISSION, BILATERAL MEETINGS
International Trade Minister Jim Peterson today concluded the Canada trade mission to
Sao Paulo and Rio de Janeiro, Brazil, where delegates made valuable business
linkages with potential partners, created new business relationships and were able to
build on existing ones.
“Canada is targeting Brazil as a key country in the emerging markets strategy it is
developing,” said Minister Peterson. “Brazil is a gateway to South America and this
mission has allowed us to build bridges for the long term.”
Brazil is currently Canada’s 16th-largest export market worldwide and 15th-largest
trading partner. Key sectors include agriculture, biotechnology, environment, energy, oil
and gas, mining, financial services, pulp and paper, information technologies and
telecommunications.
Prime Minister Paul Martin met the delegation and Brazilian business people while in
Sao Paulo, where he also addressed the Brazil-Canada Chamber of Commerce.
While in Brazil, Minister Peterson met with Brazilian Minister of Development, Industry
and International Trade Luiz Furlan, Minister of Agriculture, Livestock and Supply
Roberto Rodrigues and Minister of Foreign Affairs Celso Amorim. All affirmed their
commitment to working together to resolve the aircraft dispute between the two
countries and to moving forward on the WTO Doha Development Round.
The Minister welcomed the results of the APEC Joint Ministerial Meeting (AMM) in
Santiago, Chile and bilateral discussions he held with his Chilean and South Korean
counterparts, as well as other nations, on the margins of the AMM.
In their discussions, Ministers Peterson and Chilean Foreign Affairs Minister
Ignacio Walker agreed to continue enhancing bilateral trade and investment through the
Canada-Chile Free Trade Agreement (CCFTA). They noted the progress in the
negotiations to add a government procurement chapter to the CCFTA, and adopted two
declarations that improve transparency and efficiency of the investment chapter.
Minister Peterson also pressed Minister Walker to reopen the Chilean market to
Canadian beef exports.
Following successful bilateral meetings with South Korean Minister for Trade
Kim Hyon-chong, Minister Peterson welcomed the announcement by Prime Minister
Paul Martin and South Korean President Roh Moo-hyun that the two countries will
begin exploratory discussions on the feasibility of negotiating a free trade agreement.
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A backgrounder is attached.
For further information, media representatives may contact:
Jacqueline LaRocque
Director of Communications
Office of the Minister of International Trade
(613) 992-7332
Media Relations Office
Foreign Affairs Canada and International Trade Canada
(613) 995-1874
http://www.international.gc.ca
Backgrounder
BRAZIL TRADE MISSION
Trade missions are an important part of the Government of Canada’s efforts to increase
trade and investment and create jobs and economic growth in Canada. Trade missions
open doors and establish long-term trade and investment links with foreign markets for
Canadian businesses. The success of these missions is based not only on the business
deals signed, but also on the relationships established that can lead to future business.
Some 50 representatives of Canadian business participated in the mission to Brazil.
They made several positive comments about the mission.
“The presence of the Prime Minister along with the International Trade Minister added
impetus to the mission. I believe it will give Canadian companies a good grounding to
forge new deals and to explore the vast Brazilian market to their benefit,” said Edwin
D’Cruz, Vice-President of Trade Finance at BMO Nesbitt Burns of Toronto, Ontario. “It
also gave me an opportunity to meet other Canadian business people interested in the
same market.”
“I consider this mission to be the best way to establish a business network in another
market,” said Raphaël Picard, Band Chief of the Betsiamites Band Council of
Betsiamites, Quebec. “The quality of the network planning that was done was obvious.”
“It was the personal touch with the Prime Minister, and particularly Jim Peterson taking
his time with the business community to support Canadian exports and improved
relations with Brazil, that made this trade mission such a success,” said Scott Shepherd
of Northstar Trade Finance Inc. of Vancouver, British Columbia. “Mr. Martin and
Mr. Peterson juggled their political and economic responsibilities and devoted much of
their schedules to individual discussions with the participants. Northstar has a
significant number of opportunities to follow up in Brazil as a result of this value-added
mission.”
“This has been the most focused trade mission I have been on,” said Rodney Peterson,
President of Teilhard Technologies Inc. of Calgary, Alberta. I feel I have been able to
make more headway because of the one-on-one meetings set up by the consulates
and then from just being on site. We’re here to do business and we think Brazil is a
good country to do business in. This kind of support helps me close contracts and get
agreements.”
“Brazil has a population of close to 180 million people and about one third is middle
class. That’s twice the population of all of Canada. Canada is so dependent on trade,
it’s a good idea to be here,” said Charles Mayer of Teilhard Technologies Inc. of
Calgary, Alberta. “The trade mission gives an overview of what is going on in Sao Paulo
and Rio de Janeiro and also provides one-on-one sector-specific information.”
Added Bill Marrs, Brazil Market Project Director for the CIAL Group of Fisherville,
Ontario: “This trade mission is a great help to fast-track agreements with Brazilian
companies for clean development project investments—especially as there is intense
and growing competition for these in-Brazil opportunities from European investment
groups.”
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