Home Trade and Investment What is Export USA?

What is Export USA?

ExportUSA consists of three programs: NEBS, EXTUS and Reverse NEBS, which, through the efforts of Team Canada Inc partners, support the government's initiative to increase the number of active exporters to the United States. Since 1984 over 21,000 Canadian companies have participated in these export programs.

In today's global economy, Canadian companies are encouraged to consider the U.S. as a natural extension of their domestic markets. NAFTA provides vast trade opportunities, and the U.S. serves as an ideal springboard to emerging markets worldwide.

NEBS, the New Exporters to Border States program, focuses on export education and targets Canadian companies considering exporting to the United States. NEBS introduces the essentials of exporting, including practical export information and first-hand exposure to markets in the United States.

EXTUS, the Exporters to the United States program, formerly known as NEBS Plus, is a program that serves Canadian companies already exporting to the U.S. By combining sessions with industry experts, entry to a major national/regional trade show and a networking opportunity with distributors, representatives and buyers, EXTUS focuses on expanding the markets of successful exporters to other regions of the United States.

The Reverse NEBS program, serves Canadian companies not yet exporting to the United States by providing seminars in Canada covering the essentials of exporting.

How the Program Works

NEBS or EXTUS missions and Reverse NEBS seminars may vary by Canadian province or region in the U.S. depending on the location, the industry sector and the interests of the participants. The program may include the following components:

• information on exporting and export services/programs
• briefing on border procedures
• presentations by U.S. manufacturers' reps, sales agents, distributors or buyers
• briefings by industry experts and overview of regional U.S. markets
• distribution of exporter's information guide

NEBS/EXTUS only

• travel to one of our Canadian Consulates in the United States
• meeting with Canadian Consulate trade officers and networking opportunities with potential agents or distributors
• visit to a trade show and/or meetings with local wholesalers/retailers

Web Sites

For further information regarding the NEBS, EXTUS, Reverse NEBS programs and for a list of upcoming events, visit our Web site at: /can-am/export/menu-en.asp

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Program Costs

A non-refundable participation fee of US$100 applies to each company representative participating in a NEBS or EXTUS mission. The fee is payable either by cheque, money order or credit card to the Canadian Consulate hosting the mission.

The government may cover a maximum of CAN$100 towards the cost of an entry fee for one registered company representative to a trade show that forms a part of the mission.

All other costs, such as accommodation, transportation (air or ground) and personal expenses, are the responsibility of the participants.

Who Qualifies

NEBS -- Canadian companies that are incorporated and operating in Canada, with an interest in the U.S. but not yet exporting on a regular basis.

EXTUS -- Canadian companies currently exporting to the U.S. with sales of less than CAN$2.3 million.

Reverse NEBS- Canadian companies interested in becoming exporters to the United States. A participation fee may be charged.

Canadian companies that wish to participate in these missions and seminars must agree to be entered into DFAIT's World Information Network for Exporters (WIN Exports) database.

How to Apply

Contact your nearest International Trade Centre (ITC) for further information and registration.