The English and French versions of this guide differ in their presentation even though their communicative aims are essentially identical.

Communicating Science to the Public:
A Handbook for Researchers

Table of Contents
Why Communicate? Getting Started Practical Activities You Can Try Understanding the Media Basics of Media Relations Handling Difficult Interviews Monitoring Your Success Where to Get Help Appendix

Canadians Want to Know About Research

As a research scientist or engineer, you have a terrific story to tell! Your work and that of your colleagues has created extraordinary benefits for society, from longer-lasting bridges to expert systems, Canadians live more productive lives than ever before and enjoy one of the world's best living standards. We have access to more knowledge, leisure, travel and entertainment than any generation in history - much of it thanks to the contributions of research scientists and engineers.

Canadians want to know more about science and engineering research. They want to know how it is being applied and will be applied in the future. They are curious about how it will affect their lives and what it will mean for their children. They also want assurance that tax dollars devoted to research are being spent wisely and to the benefit of all Canadians.

This Guide Helps You Communicate

This Guide is designed to make the time you have available for communication as productive as possible. In developing it, we sought advice from university communications directors, science reporters in print and electronic media and NSERC communications personnel. You will find plain English explanations of the fundamental principles of effective communication, as well as practical activities to try - many of them suggested by NSERC researchers.

Your Feedback is Encouraged

We believe there is a tremendous opportunity for all of us to learn from each other. We look forward to receiving your comments - what works and what needs improvement.