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Broadcasting Decision CRTC 2005-488
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Ottawa, 13 October 2005
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The Haliburton Broadcasting Group Inc.
Haliburton, Ontario |
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Application 2004-1034-0
Public Hearing at Niagara Falls, Ontario
6 June 2005 |
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English-language FM radio station in Haliburton
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The Commission approves an
application for a broadcasting licence to operate an English-language
commercial FM radio station in Haliburton, Ontario. |
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The application
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1. |
The Commission received an application by
The Haliburton Broadcasting Group Inc. (Haliburton Broadcasting) for a
broadcasting licence to operate a new English-language commercial FM
radio programming undertaking in Haliburton, Ontario. The station would
operate at 93.5 MHz (channel 228B1) with an effective radiated power (ERP)
of 6,000 watts. |
2. |
The applicant proposed to offer an Adult
Contemporary Rock music format. Haliburton Broadcasting indicated that
it would provide a minimum of 45 hours of local programming on weekdays
as well as local programming each Saturday and Sunday. Programming would
include cottage information updates, local community vignettes, public
service announcements and community highlights as well as a daily
30-minute news and information program about Haliburton and the nearby
community of Minden called Haliburton Minden Today. The applicant
stated that the proposed station would also benefit from cottage country
programming from its sister stations CHMS-FM Bancroft and CFBG-FM
Bracebridge as well as from CKLP-FM Parry Sound and CKNR-FM Elliot Lake
and Manitoulin Island. |
3. |
The applicant stated that it would not
participate in the Canadian Talent Development (CTD) plan developed by
the Canadian Association of Broadcasters (CAB). Instead, Haliburton
Broadcasting indicated that it would showcase Haliburton/Minden musical
talent at Canadian Music Week in Toronto. It proposed to contribute
$5,000 per year in eligible direct cost expenditures to CTD and agreed
to accept a condition of licence requiring adherence to this commitment. |
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Interventions
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4. |
The Commission received several
interventions in support of this application. It also received numerous
interventions in opposition from individuals and various businesses and
groups. They expressed concern that the business base in Haliburton
County is too small to support both the not-for-profit community station
CKHA-FM Haliburton and the proposed new commercial FM station. Concern
was also raised that the new station would not provide significant added
programming diversity. |
5. |
An opposing intervention was also received
from Muskoka-Parry Sound Broadcasting Limited, the licensee of CFBK-FM
Huntsville/Muskoka (Parry Sound). Parry Sound noted that Haliburton
Broadcasting already operates radio stations in the region and submitted
that, if Haliburton Broadcasting’s application were approved, the new
station would also come into Huntsville "loud and clear." Parry Sound
was of the view that Haliburton could not support another radio station. |
6. |
Haliburton County Community Radio
Association (HCCRA), the licensee of the CKHA-FM, known as Canoe FM,
also opposed the application. HCCRA submitted that Haliburton
Broadcasting’s proposed FM station would have a negative financial
impact on CKHA-FM. HCCRA also stated that CKHA-FM already provides
significant and diverse local programming to Haliburton and the
immediate surrounding community. |
7. |
The Commission also received interventions
offering general comments, one of which was from the Canadian
Independent Record Production Association (CIRPA). CIRPA indicated that
it supports diversity of ownership in a given market and independent
ownership. CIRPA reiterated its ongoing support for diversity of musical
formats and diversity in playlists, because, while musical formats are
given various names, the selections being played are often largely the
same. CIRPA also expressed support for applicants that propose to direct
CTD funds to the Foundation to Assist Canadian Talent on Records
(FACTOR) because CIRPA considers that such funding assists Canadian
creators and entrepreneurs in developing new artists and in marketing
existing ones. |
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Applicant’s reply
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8. |
In its reply to the opposing interventions,
the applicant indicated that it has strong community support for its
proposal, and that it would add a new and distinct commercial radio
voice for both local news and community surveillance. In response to
concerns raised by Parry Sound, Haliburton Broadcasting stated that
while it operates stations in Bracebridge and Bancroft, which are near
Haliburton, both stations have very limited reach in Haliburton and
offer musical formats that are very different from the Adult
Contemporary Rock format proposed for the new station. Haliburton
Broadcasting also submitted that the signal of the proposed station
would not reach Huntsville, which is 98 kilometres from Haliburton. |
9. |
Haliburton Broadcasting made two points
regarding HCCRA’s concern about the impact that Haliburton
Broadcasting’s proposed FM station would have upon CKHA-FM. First,
Haliburton Broadcasting stated that the entry of its proposed station
into the Haliburton radio market would cause the amount of radio
advertising revenue generated in the market to increase. Second,
Haliburton Broadcasting noted that, given that its proposed FM station
would target listeners under 49 years of age while CKHA-FM appeals to
listeners over 55 with its adult standards format, Haliburton
Broadcasting’s proposed station would attract different advertisers than
those attracted by CKHA-FM. |
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Commission’s analysis and determination
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10. |
The Commission has carefully considered the
application, the views expressed in the interventions as well as the
applicant’s reply. |
11. |
The Commission considers that a new
commercial radio station offering an Adult Contemporary Rock music
format with a focus on local news and community reflection would
increase the diversity of programming available and would provide a
first local commercial radio service to Haliburton. The Commission
further considers that the difference in formats between the community
station CKHA-FM and the new station proposed by Haliburton Broadcasting
would minimize potential overlap in the advertisers on the two stations.
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12. |
Although the impact of Haliburton
Broadcasting’s proposed station would be greatest in the immediate
Haliburton area, the Commission considers that tuning to the proposed
station would be distributed across all of the stations tuned in the
market, only 2% of which is to CKHA-FM. Taking into account the size of
the Haliburton market, the relatively high level of out-of-market tuning
in this market and the factors identified in Haliburton Broadcasting’s
response to CKHA-FM’s opposing intervention, the Commission is satisfied
that Haliburton is large enough to support the entry of Haliburton
Broadcasting’s proposed FM station without causing significant financial
harm to CKHA-FM. The Commission further notes that the 3 mV/m contour of
the proposed station will not reach Huntsville, thereby decreasing the
potential impact on Parry Sound’s station CFBK-FM. |
13. |
With regard to CIRPA’s comments relating
to CTD, the Commission is satisfied that the CTD initiative proposed
by the applicant meets the eligibility criteria set out in Contributions
by radio stations to Canadian talent development – A new approach,
Public Notice CRTC 1995-196,
17 November 1995. |
14. |
Based on all the foregoing, the Commission
approves the application by The Haliburton Broadcasting Group
Inc. for a broadcasting licence to operate an English-language
commercial FM radio programming undertaking in Haliburton at 93.5 MHz
(channel 228B1) with an average ERP of 6,000 watts. |
15. |
The licence will expire 31 August 2012 and
will be subject to the conditions set out in New licence
form for commercial radio stations, Public Notice CRTC 1999-137,
24 August 1999, with the exception of condition of licence 5.
The licence will also be subject to the following condition
with respect to CTD: |
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Upon commencement of operation, the licensee shall make direct
expenditures of at least $5,000 in each broadcast year on the
development of Canadian talent.
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16. |
The Commission reminds the applicant that
all CTD expenditures must be made in accordance with the Commission’s
policy on qualifying contributions to CTD, as set out in Appendix
1 to An FM policy for the nineties, Public Notice CRTC 1990-111,
17 December 1990. |
17. |
The Commission notes that the new FM station
will operate in "a single station market," a defined in
Local programming policy for FM radio – Definition of a single-station
market, Public Notice CRTC 1993-121,
17 August 1993. As the only commercial FM radio station licensed to
serve Haliburton, the new FM station will be exempt from the requirement
that, in order to solicit or accept local advertising, one-third of
its programming must be local. |
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Issuance of the licence
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18. |
The Department of Industry (the Department)
has advised the Commission that, while this application is conditionally
technically acceptable, it will only issue a broadcasting certificate
when it has determined that the proposed technical parameters will not
create any unacceptable interference with aeronautical NAV/COM services. |
19. |
The Commission reminds the licensee that,
pursuant to section 22(1) of the Broadcasting Act, no licence may
be issued until the Department notifies the Commission that its
technical requirements have been met, and that a broadcasting
certificate will be issued. |
20. |
Furthermore, the licence for this
undertaking will be issued once the applicant has informed the
Commission in writing that it is prepared to commence operations. The
undertaking must be operational at the earliest possible date and in any
event no later than 24 months from the date of this decision, unless a
request for an extension of time is approved by the Commission before 13
October 2007. In order to ensure that such a request is processed in a
timely manner, it should be submitted at least 60 days before that date. |
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Employment equity
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21. |
Because the licensee is subject to the
Employment Equity Act and files reports concerning employment equity
with the Department of Human Resources and Skills Development, its
employment equity practices are not examined by the Commission. |
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Secretary General |
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This decision is to be appended to the
licence. It is available in alternative format upon request, and may
also be examined in PDF
format or in HTML at the following Internet site: http://www.crtc.gc.ca
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