Decision CRTC 2001-394

Ottawa, 9 July 2001

Regional Cablesystems Inc.
Sudbury, Timmins, Hearst, Iroquois Falls, Cochrane, Smooth Rock Falls, Kapuskasing/Val Rita, Blind River, Sturgeon Falls/Cache Bay, Espanola/McKerrow/ Webbwood, Elliot Lake, Mattawa, Burks Falls, Iron Bridge, Massey, Noelville, Powassan, Thessalon, Sundridge/South River, Little Current, Spanish, Moonbeam, Warren/Hagar, Verner, Matheson, Hornepayne, Mattice, Bonfield, Britt, Bruce Mines, Calstock, Cartier, Corbeil/Astorville, Desbarats, Emsdale/ Kearney, Fauquier, Field, Foleyet, Gogama, Hallebourg, Harty, Hilton Beach, Holtyre/ Ramore, Jocko Point, Killarney, Lavigne, Loring, Magnetawan, Manitowaning, Markstay, Mindemoya, Nairn Centre, Opastika, Providence Bay, Richards Landing, River Valley, Serpent River, Skead, St. Charles, Trout Creek, Wikwemikong, Kamiskotia, Nellie Lake, West Bay Indian Reserve, Whitefish Falls, New Liskeard/ Haileybury/North Cobalt, Cobalt, Englehart, Belle Vallee, Charlton, Earlton, Elk Lake, Latchford, Temagami North, Temagami South, Matachewan, Kirkland Lake, Ontario 2001-0432-3

Application processed by
Public Notice CRTC 2001-50
dated 8 May 2001

Application to insert certain promotional material in the local availabilities of U.S. satellite services

The Commission approves the application for authority to alter the signal of U.S. satellite services for the insertion of promotional material in the local availabilities of those services, by adding the following condition of licence:

The licensee may, at its option, insert certain promotional material as a substitute for the "local availabilities" (i.e. non-Canadian advertising material) of non-Canadian satellite services. At least 75% of these local availabilities must be made available for use by licensed Canadian programming services for the promotion of their respective services, for the promotion of the community channel and for unpaid Canadian public service announcements. A maximum of 25% of the commercial availabilities may be made available for the promotion of discretionary programming services and packages, customer service information, channel realignments, cable FM service and additional cable outlets.

This amendment is consistent with the approach taken by the Commission in Decision CRTC 95-12 dated 18 January 1995.

The Commission reminds the licensee that it is not generally prepared to consider applications to use such availabilities for the broadcast of commercial advertising. 

Secretary General

This decision is to be appended to the licence. It is available in alternative format upon request, and may also be examined at the following Internet site: http://www.crtc.gc.ca