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Abridged Application to Renew a Radio
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GENERAL FILING INSTRUCTIONS
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Electronically
by attaching it to the Cover
Page, which is available on our web site under "File or
Register". One hard copy version must also be sent to the Secretary
General, CRTC, Ottawa, Ontario, K1A 0N2. The onus is on the applicant/licensee
to ensure that the electronic version is identical to the hard copy version. |
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When
filing your application electronically, please ensure that the file name of the
electronic documents attached to your application form reflects the ascending
order in which they should appear on the public file and that each file name
include a brief description of the document content. For example, "Doc1-brief
description of document"; "Doc2-brief description of document", and so forth.
This will ensure that the application and all related documents are presented
in the correct order once they are made available for public viewing. |
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If the
application is not filed electronically, one original and three copies must
be filed with the Commission at the following address: Secretary
General, CRTC, Ottawa, Ontario, K1A 0N2. |
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1. GENERAL INFORMATION
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LOCATION:
__Ottawa___________________ CALL SIGN: _CIWW-AM___________ |
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1.1 |
IDENTIFICATION
OF LICENSEE |
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NAME:
Rogers Broadcasting Limited |
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1.2 |
EXAMINATION BY THE PUBLIC Indicate a location, within
the area served, where the application may be examined by the general
public. If several transmitters are in use, indicate a location within
the area served by each transmitter. |
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ADDRESS(ES):
2001 Thurston Drive, Ottawa, Ontario
K1G 6C9 |
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1.3 |
COMPLIANCE The undertaking is being
operated in compliance with the provisions of its licence, the Broadcasting
Act, and all applicable regulations of the CRTC. |
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YES ( X ) |
NO
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1.4 |
SAME TERMS AND CONDITIONS Refer to the following public notices for conditions of licence applicable to all radio stations: . Commercial radio stations - Public
Notice CRTC 1999-137 The licensee hereby
requests the renewal of its licence under the same terms and conditions as
the current licence as well as those stipulated in the above applicable
public notices. |
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YES
( X ) |
NO
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AND I
HAVE SIGNED |
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Name
(Printed): Shirley Tan Signature of
representative of the licensee: |
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2. TRANSMITTERS
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2.1 |
If
applicable, provide a list of transmitters with their corresponding location. |
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CALL SIGN |
LOCATION |
CALL SIGN |
LOCATION |
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CIWW – AM |
1310 kHz, Ottawa |
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3. PROGRAMMING
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QUESTION
3.1 -- APPLICABLE TO COMMERCIAL RADIO STATIONS ONLY |
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3.1 |
CULTURAL DIVERSITY The Commercial Radio Policy (1998-41) "encourages broadcasters to reflect the cultural diversity of Canada in their programming and employment practices, especially with respect to news, music and promotion of Canadian artists.". Recognizing that the
means to address issues related to cultural diversity in radio will be highly
dependent on a station's particular format, describe measures you have taken,
as well as those you will be taking, to incorporate and reflect the reality
of Canada's cultural, ethnic, racial and Aboriginal diversity, in the
following areas: |
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. employment practices Answer: We understand the
importance of creating a corporate culture that supports and, in fact,
welcomes cultural diversity. Without a
supportive culture, corporate programs will be short-lived and/or ill fated. Rogers Broadcasting Limited (RBL) has taken
a number of steps to ensure its corporate culture is a supportive one. Our Corporate Cultural Diversity Plan
details the employment practices already established at RBL as well as a
number of initiatives going forward (e.g. diversity training, outreach
recruitment, behavioural-based interviewing techniques and employee
communications). Our radio division has
also been involved in a number of specific projects. In 1990, RBL developed two education and
training programs for employees seeking new opportunities within our
organization. The Program Directors
Understudy Program takes applicants from within the organization and teaches
them the fundamental skills and talents for the position of a radio station
Program Director. The Sales Managers
University takes salespeople from across the country and provides them with
significant exposure to the sales management side of our business. These programs usually
last about a year to a year and a half, with each participant receiving
individual tutoring. One of the
principal objective of these programs is to make a minimum of 50% of the
available spots in each program specifically available to members of
under-represented groups. RBL is committed to a
multi-faceted approach to programming that accurately reflects Canada's
cultural diversity. Such an approach
embodies not only the accurate reflection of the presence of cultural and
racial minorities, but also their accurate, fair and non-stereotypical
portrayal in the programming that is ultimately produced or distributed. RBL is a member in good
standing of the Canadian Broadcast Standards Council. As such, we undertake to ensure that each
aspect of the programming at our radio stations complies with the principles
of various broadcasting industry codes, including the Canadian Association of
Broadcasters' Code of Ethics and the Radio Television News Directors
Association Code of Ethics. On a quarterly basis, RBL
holds editorial board meetings to discuss issues faced by each of our
news-based organizations. These
meetings provide an important context and perspective for news-gathering and
news reporting within all of our media properties. An on-going focus in these meetings is the
appropriate reflection of Canada's cultural diversity both in terms of
accurate representation and portrayal.
These meetings are not limited to broadcasting issues, as they also
include the input of the Rogers Publishing Group. Moreover, our editorial board meetings
encourage external participation, frequently including politicians, government
policy makers or community representatives as part of out roundtable
discussion. Broadcasters are involved
in the business of local content and local reflection. In doing so, RBL understands the importance
of seeking and obtaining community input.
Each of our radio stations has established a Local Advisory Board to
encourage a direct, two-way link with the local community. Our Boards are reflective of the makeup of
local ethnic communities and are responsive to their needs and
interests. In establishing our Boards,
our objectives are: ·
to establish, develop and maintain a consistent rapport with local
communities, organizations/associations and relevant government bodies to
better inform them of the station, its programming and its policies; ·
to provide input on programming development, providing community
direction or sensitivities; and ·
to assist in the development of policy procedures, the review of
specific cases and the proposal of appropriate action. |
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QUESTIONS
3.2 AND 3.3 -- APPLICABLE TO COMMUNITY AND CAMPUS RADIO STATIONS ONLY |
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3.2 |
Outline
plans with respect to development of local talent, in particular, projects to
promote and feature music by new Canadian artists, local artists, and artists
whose music is seldom heard on other stations. |
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3.3 |
Outline
measures to facilitate community access, and to promote and provide training
to members of the community wishing to participate in the programming of the
station. |
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***End of Document*** |