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Public Notice CRTC 2001-88
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Ottawa, 2 August 2001
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Representation of cultural diversity on television -
Creation of an industry/community task force
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The Commission calls upon the Canadian Association of
Broadcasters to prepare an action plan for the creation of a task
force. The task force, to consist of representatives of the
broadcasting industry and community groups, will be responsible for
examining, and finding ways to improve, the representation of Canada's
cultural diversity on television. |
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Background
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1. |
In Public Notice CRTC 1999-97 Building on Success: A policy
statement for Canadian Television (the TV policy), the Commission
emphasized that television programming should reflect the cultural
diversity of Canadians. The Commission stated that it ".will
expect all conventional television licensees (at licensing or
licence renewal), to make specific commitments to initiatives
designed to ensure that they contribute to a system that more
accurately reflects the presence of cultural and racial minorities
and Aboriginal peoples in the communities they serve. Licensees are
expected to ensure that the on-screen portrayal of all minority
groups is accurate, fair and non-stereotypical." |
2. |
The Commission added that it would support the creation of ".a
task force involving broadcasters, community representatives and,
perhaps, producers, that could identify "best practices",
sponsor research, help to define the issues and present practical
solutions for the industry." |
3. |
Canadian society is increasingly becoming racially and culturally
diverse. Census data presented in the Department of Canadian
Heritage's 12th Annual Report on the Operation of the Canadian
Multiculturalism Act, 1999-2000 show that the number of those
counting themselves among Canada's many racial minorities has
doubled in ten years. Projections suggest that, by the year 2006,
roughly one in six Canadians will be a member of a visible minority
group. Centres such as Edmonton, Saskatoon, Regina, Winnipeg and
Ottawa are home to growing Aboriginal communities and increasing
ethnic and racial diversity. Ethnic and racial minorities and
Aboriginal groups, taken together, now account for at least 30% of
the population in each of Vancouver and Montréal. In Toronto these
groups compose more than 50% of the population. |
4. |
If mainstream television is to reflect the true diversity of
Canadian society, it must take into account the racial and
multicultural make-up of its markets, including their Aboriginal
components. Accordingly, at the public hearings held in the spring
of this year to consider applications for the renewal of the
television licences of TVA, CTV and CanWest Global, the Commission
explored the approaches proposed by these large broadcasting groups
to improve the reflection of cultural diversity. Specifically, the
Commission discussed the areas of corporate accountability,
programming (news and non-news) practices, and community
involvement, as they relate to the goal of ensuring that the
diversity of Canadian society is reflected fairly and consistently
in the programming that the licensees present. |
5. |
These discussions brought forth from CTV and CanWest Global three
major commitments, namely that they would each: |
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· provide the Commission with a clear strategy on cultural
diversity, in the form of a plan for the next licence term;
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· provide annual reports on their progress toward achieving
the goals set out in their respective plans; and,
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· participate in, and financially support, an
industry/community task force on cultural diversity that will
conduct research and define best practices for the industry.
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6. |
The Commission's expectations regarding these commitments are
addressed in today's Decisions CRTC 2001-457 and
2001-458 dealing
with the licence renewal of the various television undertakings
owned by CTV and CanWest Global. Similarly, the Commission's
expectations with respect to TVA have been addressed in Decision
CRTC 2001-385 dated 5 July 2001. The Commission also stated its
expectation that the licensees would participate in, and financially
support, the task force mentioned above. Details concerning this
broader industry initiative are discussed further below.
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Task force
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7. |
The task force will consist of industry and community
representatives. It will sponsor research, identify "best
practices", and help define the issues and present practical
solutions. |
8. |
The Commission expects the Canadian Association of Broadcasters
(CAB), acting on behalf of the broadcasting industry, to prepare an
action plan that would include details concerning the following:
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· establishment of a governing body representative of all
television broadcasters, including English-language,
French-language and ethnic broadcasters, conventional and
specialty broadcasters, producers, and interested community groups
and organizations whose focus and activities promote
representation of Canada's multicultural makeup and Aboriginal
reality;
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· development of a research strategy that will provide
effective baseline data from which the industry and the Commission
can measure the industry's progress to improve representation;
and,
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· development of a strategy for identifying "best
practices" for the industry.
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Governing body
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9. |
The Commission emphasizes the importance it places on industry
and community organizations working together to achieve the above
mentioned objectives. At the 17 April 2001 public hearing of
the CTV and CanWest Global renewal applications, the Commission
heard interventions by the Pro Canada Committee of Winnipeg, the
Communications and Diversity Network, and Montréal's Centre for
Research and Action on Race Relations. These parties were supportive
of an industry-wide task force and indicated a willingness to
participate in the process. |
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Research
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10. |
The Commission considers that research to establish the current
state of on-screen presence and portrayal of Aboriginal, ethnic and
racial minority cultures should be a high priority of the proposed
industry/community task force. Accurate baseline data will make it
possible for the industry and the Commission to evaluate progress in
the fulfilment of objectives. |
11. |
The Commission therefore expects the CAB to submit, as part of
its action plan, a research strategy and timeline for obtaining
qualitative and quantitative baseline data on the state of
representation (presence and portrayal; that is, who we see and what
we see) on Canadian television for both conventional and specialty
television, in both English- and French-language markets. The
Commission considers it essential that all forms of programming be
examined, including news and non-news programming, both locally and
nationally. |
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Best practices |
12. |
The term "best practices" refers to the means by which
broadcasters can achieve the overall objective of ensuring that
their services accurately reflect the presence and portrayal of the
diverse groups they serve. These can include practical solutions to
specific problems as well as guiding principles.
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13. |
The Commission considers that best practices with respect to
corporate accountability, programming (news and non-news) and
community involvement will help develop an environment that promotes
fair and consistent reflection of cultural diversity in the Canadian
broadcasting system. The Commission also considers that an important
on-going role of the task force will be to collect examples of best
practices and to communicate these to individual licensees. |
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Conclusions |
14. |
The Commission commends CTV and CanWest Global for their
commitments to provide financial support for the proposed
industry-wide and community task force. It also notes the
willingness of other broadcasters to participate in such an
initiative. |
15. |
The Commission expects the CAB to submit an action plan, by no
later than 31 December 2001, containing details regarding each
of the various elements set out above. |
16. |
The Commission considers that an industry/community task force
will serve to gather considerable knowledge concerning the
representation of cultural diversity in the media. While the
challenges might well be different for radio, the Commission invites
the task force to examine how best to improve the representation of
cultural diversity in radio programming, as it considers appropriate
to do so. |
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Secretary General
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This document is available in alternate format upon request and
may also be examined at the following Internet site: http://www.crtc.gc.ca
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