Each fall and spring the long-awaited catalogue would finally arrive. It was an event similar to that of a distant relative paying a long-overdue visit. There was something for everyone. In particular, the arrival of the latest catalogue was the moment that many children waited for because they would then be given the old catalogue to amuse themselves with.
Many winter days and nights were spent poring over the pages of the catalogue, dreaming of the possibilities it offered. But the catalogue was used for many other purposes besides ordering goods from afar. Some of them may be surprising from today's perspective, where entertainment is only as far away as the television, radio, bookshelf, cinema, theatre or local sports centre.
Besides ordering goods, here are the top ten uses (in random order) for mail order catalogues in times past:
Today, old catalogues are valuable research tools. Their contents provide important information to museum curators, historians, sociologists, writers, antiquarians, as well as collectors and dealers in anything from the past. The details they hold allow costume and set designers to be authentic and true to a period in their work. But you don't have to fall into any of these categories to enjoy vintage catalogues. Thumbing through the pages and discovering each era's distinct mood can bring hours of enjoyment -- just as it did when the original owners looked through the same pages for the very first time.