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Due to the overwhelming success of the first Review &
Rate program, Manitoba Health and Healthy Living is pleased to offer
you Review & Rate II. Once again, we’ve developed a complete
one-hour program that includes 12 new outstanding anti-tobacco ads.
The program goal is to encourage young Manitobans to think critically
about tobacco use from a number of different perspectives.
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The winning ad chosen through the successful
Review and Rate II teen smoking prevention program has
been announced.
Ballots were received from more than 30,000
young Manitobans aged 11 to 17 and more than 400 schools
participated in the 2005 program. This year's winning
ad, Relaxed, shows the effects smoking has on internal
organs.
The winning commercial selected through
the Review and Rate program will air in March, exposing
Manitobans of all ages to the effective anti-smoking ad.
See
"Province Announces Winner Of Review And Rate
II Teen Smoking Prevention Program" news release
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Highlights from the 2004 Review & Rate Program
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 More than 31,000 ballots were returned from
students throughout the province.
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Over 8,000 students rated “What if Girl” as the most
effective ad. This ad was aired province-wide in March 2005.
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One hundred Manitoba youth received $25 gift
certificates for participating.
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Hundreds of evaluations from teachers were returned; the
majority were highly positive and provided us with great suggestions and
feedback.
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A number of teachers expressed interest in an additional
resource, so we’re pleased to include an optional backgrounder in this
year’s program.
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AND 98 per cent of teachers who provided feedback expressed
interest in repeating the program!
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