Social ResponsibilitySince 1992, the Yukon Liquor Corporation has become increasingly more proactive in the area of social responsibility awareness education. One of our priority objectives is to encourage social responsibility in the sale and consumption of alcoholic beverages in the Yukon. From the introduction of FAS/FAE warning labels in 1992 and a radio campaign highlighting the dangers of drinking while pregnant, we have expanded to billboards, posters, coasters and a host of other audio and visual media to depict a variety of messages aimed at reminding people to drink responsibly. Distribution of materials is done territory-wide through licensed outlets, community health centres, R.C.M.P. detachments, liquor stores, Territorial Agents, recreational dealerships and various NGO organizations. Some of the target initiatives are:
The misuse of alcohol when operating off-road vehicles is a concern in all areas of the country. In February 2003, the Canadian Institute for Health Information reported that injuries from ATV-related activities were the third most common cause of severe injuries next to cycling and snowmobiling. We want to remind people to operate their off-road vehicles responsibly. Wait until after you’ve finished your activity for the day if you plan to consume alcohol.
Be Prepared to talk to your children About Drinking
The Yukon Liquor Corp. offers a tool (click on image) to help parents discuss drinking and drinking-related issues with their children. This 32 page full-colour guide has been very well-received in other jurisdictions and was adapted from a publication of a Québec non-government organization, Éduc’Alcool. This publication is particularly helpful for parents, grandparents and care-givers of children between eight and 18 years old. You will find additional information on this topic by clicking on the following links:
Talk to kids about alcohol - Ontario Publication Plan Ahead to Stay Safe Since 1995, the Yukon Liquor Corporation has provided funding for high school graduating classes throughout the Yukon to promote and support alcohol-free activities. This campaign is supported by a "Party Tips" brochure suggesting ideas for both parents and students to help ensure students get home safe from parties and other graduation festivities. You may also wish to link to more information and educational materials for students, parents and teachers from the Liquor Control Board of Ontario’s 2005 "Safe Prom" initiative at http://www.lcbo.com/prom.
Warning Labels on Bottles
Actual size of warning label is This label is placed on every bottle sold in the Yukon and states "WARNING Drinking alcohol during pregnancy can cause birth defects." This initiative was started in 1991. Paper bags message
The Yukon Liquor Corporation features 5 messages on paper merchandise bags. Seasonal themes all have a common thread, using slogans, "Plan ahead to get home safe", "Boat Safe, Boat Sober", and "Ride Safe, Ride Sober". A non-seasonal message also carries an anti-litter reminder, endorsed by Renewable Resources, the Department of Highways and the Recycling Society. |
Programs and Services
Yukon Liquor Corporation
e-mail:
(867) 667-5245
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DON’T DRINK ‘TIL YOU’RE DONE 
Last Updated 31-10-2006