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Get into the Angolan market with FILDA - July 17-23, 2006
February 21, 2006
Get into the Angolan market with FILDA
Luanda, Angola, July 17-23, 2006 > Canadian businesses that have been eyeing the Angolan
market should consider participating in Luanda’s international trade fair—Feira Internacional
de Luanda (FILDA)—the second largest trade fair in southern Africa.
Every year, all roads lead to FILDA as it is Angola’s most important business and industrial
event. It provides an excellent opportunity for companies wishing to showcase and demonstrate
their products to meet with key contacts in both government and the private sector, and initiate
joint ventures and partnerships. Last year’s edition attracted over 650 companies, an increase of
35% from the previous year. In fact, some 200 companies came from 17 countries, with over
9,000 visitors taking part.
Among the highlights at FILDA are the awards for outstanding exhibits and innovations. A team
of judges visits each booth and evaluates the most innovative technology at the show with the
winner being awarded the Golden Lion for Technical Innovation. In 2005, Angolan cellular
operator Movicel, using Nortel Network's CDMA EVDO technology, won the Golden Lion at
the show.
Helpful hints
Like many trade fairs, the cost to exhibit may seem high, but the initial investment of time and
money can translate into high returns once the market is penetrated. Be sure to book
accommodations and flights early and ship goods ahead of time to avoid customs delays. Also,
remember to have promotional material translated into Portuguese and ensure that Portuguese-speaking people work the stand.
Whether exhibiting or visiting, being at FILDA is a great opportunity for Canadian businesses to
gauge the potential of this growing market and to assess the potential for partnerships. For more
information, contact:
Expo Angola
Email: aia@netangola.com
or
Canadian Embassy in Harare
Email: hrare-td@international.gc.ca
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