AGRICULTURE AND AGRI-FOOD CANADA SUPPORTS EXPO QUÉBEC’S INTERNATIONAL DEVELOPMENT PLAN

QUÉBEC, August 2, 2005 – Agriculture and Agri-Food Canada Minister Andy Mitchell today announced $150,000 in financial assistance to Expo Québec. With nearly 400,000 visitors and some $30 million in economic benefits each year, Expo Québec is one of the largest tourism draws in Eastern Canada.

The exhibition brings together 700 animal producers registered in seven province-wide competition categories. A number of promotional activities will also be undertaken including the organization of an international fair and the completion of preparatory steps for the incorporation of the international marketing strategy by the summer of 2006.

“The international marketing strategy for the agricultural component of the event will contribute to the promotion of Canadian livestock in foreign markets and will foster growth of international sales,” said Minister Mitchell. “With its focus on excellence, Expo Québec has everything it takes to become the hub for genetics and trading of Canadian livestock in North America.”

The Government of Canada’s contribution will also support a Canadian culinary riches and flavours of Thailand project at the Carrefour agroalimentaire, showcasing culinary demonstrations by prominent Canadian chefs from across Canada, as well as by a chef from Thailand. The project demonstrates Expo Québec’s desire to promote the diversity of Canadian agri-food products and will help create special ties between Canadian and foreign chefs.

Agriculture and Agri-Food Canada’s financial support is provided through the Canadian Agriculture and Food International (CAFI) Program, which is designed to support Canadian industry facilitating long-term international marketing strategies.

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For more information, contact:

Media Relations
Agriculture and Agri-Food Canada
(613) 759-7972
1-866-345-7972

Elizabeth Whiting
Office of Minister Mitchell
Ottawa
(613) 759-1059

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