Changing Consumer and Market Demands in Canada’s Priority Markets: Japan

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Did you know that the Japanese "eat with their eyes". Also, nature and harmony are words used to describe Japanese food which is presented in a very artistic manner and which can only be served "in harmony" with its surroundings. This report on changing consumer and market demands in Japan describes many of the social and economic factors that are influencing consumption patterns for food in Japan. The regulatory environment, agricultural policy, institutions and demographic and economic variables all affect the food the Japanese eat. This has implications for Japan as an export destination for Canadian agriculture and agri-food products. As the first report in the series of five reports on changing consumer demand for food in Canada's five priority markets, you will learn how the Japanese consumer thinks and what influences their choice of food they eat.

For more information on this report, please contact:
Mai Dang at (613) 759-7723 OR Margaret Zafiriou at (613) 759-1896