Advertising and related services, by province

Related tables: Business service industries, Professional services.

Advertising and related services, by province
(Canada)
	2000	2001	2002	2003	2004
	$ millions
Canada
Operating revenue	4,795.8	4,943.2	4,894.1	4,734.6	4,995.3
Operating expenses	4,313.3	4,482.7	4,471.1	4,396.1	4,582.9
Salaries, wages and benefits	1,593.8	1,811.7	1,701.1	1,724.8	1,767.5
	%
Operating profit margin	10.1	9.3	8.6	7.2	8.3
	number
Active establishments	10,614	11,462	12,012	11,975	11,886
Notes: - North American Industry Classification System (NAICS), 2002 - 5418. - Estimates for the most recent year are preliminary. Preliminary data are subject to revision. Due to rounding, components may not add to total (where applicable). - Operating revenue excludes investment income, capital gains, extraordinary gains and other non-recurring items. - Operating expenses exclude write-offs, capital losses, extraordinary losses, interest on borrowing, and other non-recurring items. - Salaries, wages and benefits include vacation pay and commissions for all employees for whom a T4 slip was completed and the employer portion of employee benefits for items such as Canada/Québec Pension Plan or Employment Insurance premiums. - Operating profit margin is derived as follows: operating revenue minus operating expenses, expressed as a percentage of operating revenue. Source: Statistics Canada, CANSIM, table (for fee) 360-0003 and Catalogue no. 63-018-X. Last modified: 2006-09-18.

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