Social Marketing
 Research shows that the most effective health promotion programs use social
marketing in the mix of strategies and interventions. Social marketing
uses media and other communications tools to raise awareness of health risks,
promote the benefits of healthy living, and encourage attitude and behaviour
change. Social marketing is most effective when used as one part of a
comprehensive health promotion campaign that includes enacting healthy public
policy, supporting community action, and building healthy physical environments.
Fast food companies spend billions of dollars each year to persuade people
to consume their products. We must market health effectively, just as
corporations market their products and images.
Nova Scotia Health Promotion will educate and inform Nova Scotians about
our current health status, risks to our health, and how we can lead healthier
lifestyles.
Social Marketing Links
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