1998 Treasury Board decisions
The Government of Canada has an obligation to make evident to Canadians,
wherever they reside, how their taxes are used to provide programs,
services and infrastructure. The government must project a consistent
and coherent presence and identity to ensure that Canadians recognise at
a glance their government at work for them.
The Federal Identity Program (FIP) establishes standards and
requirements for managing the government's corporate identity. In 1998,
Treasury Board ministers established nine additional FIP requirements
aimed at strengthening the presence and visibility of the Government of
Canada in all of its activities.
The following is required of all institutions subject to the Federal
Identity Program:
Identifying the Government of Canada
- The Government of Canada's identity is to have primacy over the
identity of individual institutions and is not to be overshadowed by
unique identifiers and symbols.
- The use of institutional symbols that do not comply with the
Federal Identity Program will require the authorization of the
Treasury Board.
- Government of Canada identity requirements are to be part of
collaborative arrangements with the private sector and other
governments or jurisdictions to ensure strong presence and visibility
for the Government of Canada and its programs and services to
Canadians.
Applying the "Canada" wordmark
- All Canadian Government institutions, including those exempted
from the Federal Identity Program, are to apply the "Canada"
wordmark prominently on all their corporate identity applications.
Identifying government facilities
- "Canada" wordmark signs are to be displayed on selected high-profile
buildings in regions across the country. This is expanded to include
selected buildings and properties for which Public Works and Government
Services Canada is not the custodian.
- The Canadian flag is to be displayed prominently at all federal
facilities and services. A consolidated government-wide policy on
displaying the flag will be incorporated into the Federal Identity
Program.
- All Government of Canada real estate custodian departments and
agencies are to ensure that lease arrangements incorporate Federal
Identity Program requirements regarding signage, including "Canada"
wordmark signs, and displaying the flag.
Note: A National Standing Offer is in place for the production of
signage for the Government of Canada. All institutions are strongly
encouraged to use the standing offer to ensure the design, fabrication
and installation of all forms of signage conform to the standards and
equirements of the Federal Identity Program. Real Property Services of
Public Works and Government Services Canada manages the standing offer
contract and offers assistance to other departments with custodial
responsibilities. Proposals for exterior "Canada" wordmark signs on
federal facilities must adhere to the site selection criteria and should
be reviewed by the Federal Identity Program.
Communicating electronically
- The Treasury Board Secretariat will develop, in consultation with
departments and agencies, a common look and feel for all federal
Internet/Intranet sites and electronic networks. The Federal Identity
Program is to be applied consistently to electronic services,
including all Government of Canada Internet/Intranet sites, products
and deliverables.
Note:
Common Look and Feel standards and guidelines
are now in place for all Government of Canada Web sites.
Identifying employees
- Federal uniformed employees are to be clearly identified to the
Canadian public with Federal Identity Program identifiers.
Please direct all enquiries concerning Federal Identity Program
policy and standards to the head of communications or designated FIP
coordinator in your institution.
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