CLF for the Internet - Navigation and Format
Web analyzer tools must be the standard means of collecting site usage data.
Counters must not be used to perform this function.
Rationale
As corporate investment in Web site development and maintenance continues to rise,
many organizations rely on statistics regarding site usage to measure associated
costs and benefits. Some use simple counters, or others use more sophisticated Web
analyzer tools to obtain data. Counters add little value to a site and often appear
to be self-congratulatory. Web analyzer tools provide more information and are
virtually transparent to the end user.
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Standard 6.7