Evaluation of the One-Tonne Challenge Program
Study authored by: Environment Canada
Report Year: 2006-2007
TBS file number: 12707
Classified as an Evaluation
This report is available on the Environment Canada website.
Summary provided by Environment Canada
Purpose of the project
The One-Tonne Challenge (OTC) Program
, along with the
other two climate change programs, namely the
Pilot Emission
Removals, Reductions and Learnings Initiative and the
Opportunities Envelope,
were selected for evaluation given the
need to respond to certain risks and
issues (i.e., achievability of greenhouse
gas (GHG) emission reductions, effectiveness of means used). They also
represented an interesting set of programs to be evaluated concurrently given
the differences in the approaches to reduce GHG emissions as well as in the targeted
audiences.
The
OTC Program Evaluation,
in particular,
examined OTC’s
progress in leading Canadian citizens to take emission-reducing actions as well
as the potential of reaching environmental goals through public education and
outreach (PEO) means. The evaluation was conducted jointly between Environment
Canada and Natural Resources Canada.
Summary of the project
The evaluation found that public and education programs like the OTC are
relevant as they respond to the need among Canadian citizens for information on
a unique environmental issue. The evaluation found that the OTC was on track to
achieve its public education outcomes (i.e., awareness, understanding and
support for the Challenge). There, however, appeared to
be opportunities to
further influence Canadian citizens in reducing their emissions by complementing
PEO programs like the OTC with additional tools (e.g., economic instruments,
regulations) and by creating synergies such as having PEO programs increase the
uptake and/or acceptance of these tools or other relevant programs. More
consistent and integrated messaging was also needed given the existence of many
related PEO undertakings, including those of provinces and territories.
Contact:
Director,
Evaluation Division
Audit and
Evaluation Branch
Environment Canada
819) 956-7612
This study is associated with the following Strategic Outcomes:
This study may be of interest to the following Parliamentary Committees:Any links to departmental websites are subject to change. Please contact us if you experience broken links.
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