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Standard 7.3

All Web pages on all GoC Web sites must incorporate the "Canada" wordmark and the institutional signature using high quality reproductions in terms of accuracy, colour and resolution.
(a) The "Canada" wordmark must appear in the lower right display area on Welcome Pages and in the upper right display area on Content Pages.
(b) The institutional signature must appear in the upper left display on both Welcome and Content pages. On the Welcome page of a site, the order of the official languages is dictated by the location of the office providing the service through the site in question, i.e., English on the left for offices located outside of Quebec and French on the left for offices located inside Quebec.

Rationale

In accordance with Federal Identity Program (FIP) policies, every page of every GoC Web site must clearly identify the Government of Canada as the ultimate source. This is accomplished through the application of GoC identifiers, including the "Canada" wordmark and institutional signatures. To enhance visual recognition of GoC sites, standards for size, placement and prominence of these elements should be followed by all Web developers.

Standards for the size, placement and prominence of the "Canada" wordmark and FIP institutional signatures at the initial point of entry to GoC sites (the Welcome Page), and on all additional Web pages, foster visual recognition of individual institutions and increases the recognition of their links to the GoC. Consistent use of standard federal identifiers will ensure any area of any site can be easily identified as belonging to the Government of Canada, and will indicate that the information has been provided by a GoC institution. FIP identifiers also serve to assure users that the information is being appropriately used in the intended context.

Where the size and format of the content exceeds the 640 by 480 pixel size, a notice should be provided to the user telling them how they can adjust their screen size to accommodate the non-standard formats, e.g., tables, maps, etc.

This Standard also has Navigation and Format implications.


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