Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Peer content: when marketing meets care
Marketing and customer care intersect at peer content, which results in more interaction on social, something too many marketers treat and measure like TV.
Quiz: Can you decipher these 25 marketing and business buzzwords?
Action these learnings while going forward, my most synergised thought-leader...
Facebook begins thwarting ad blockers
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world's largest social network isn't waving the white flag on desktop ad blocking.
55% don’t recognise paid ads in Google SERPS: stats
I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads.
Five ways to quantify relevance in content marketing
When it comes to content marketing, how do you quantify relevancy? Can you determine just how relevant you are, and how you can improve it?
11 SEO myths to forget in 2016
Whether you’re an expert or a beginner at SEO, it's always useful to compile all the myths you read about, so you can work out for yourself the ones you actually need to be worried about.
Is Donald Trump’s earned media hurting his brand?
The 2016 US election features a presidential candidate like no other.
Integrating CRM with social: how advocates are built
If you're looking to build brand advocates, integrate your CRM and social data to ensure you don't overlook great customers who may have small followings.
Five absolutely vital elements for mobile SEO success
Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account.
Older Posts
As Google AMP appears in organic mobile results, some see lower CTRs
But for all of AMP's virtues, websites that have adopted AMP may not be benefiting from the introduction of the site into organic listings.
Google Trends Explore tool gets a facelift
Google Trends Explore tool launches a new interface this week, but is it much better?
Live-streaming presents opportunities, challenges for advertisers
As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends.
A marketer’s 10 step guide to Snapchat
Here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how marketers are using this diverse platform.
How to implement Google AMP on your WordPress site as easily as possible
With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the �Top Stories’ you’ll be forgiven for getting a little bit panicky.
What are the top 10 most popular search engines?
You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after Google and Bing?
The 12 pillars of mobile commerce design
What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer?
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.
