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Ipsos-Reid Survey

Executive Summary

Completed in January 2006, the Ipsos-Reid survey attempts to measure awareness and perceptions of the Cadet Program in cadets, parents of cadets, general public youth and parents of general public youth. It also explores familiarity with and interest in the program, the perceived strengths and weaknesses of the program and the values associated with cadets.

In addition, the study examines the general public’s broad views on the Cadet Program in terms of awareness of and experience with the program, positive or negative views of the program and how the program is related to the Canadian Forces.