Audience and Market Development
The Audience and Market Development Program is a cross-disciplinary program; it provides travel grants to promote knowledge and appreciation of Canadian arts; to enhance the development of Canadian artists’careers nationally and internationally; and to provide ongoing access to professional Canadian artists and their works by both Canadian and foreign audiences.
Note: Please read the guidelines carefully. This is a travel grants program with limited resources. As a result, this program provides support for very specific projects as outlined in the guidelines.
Along with its grants program and special initiatives, the Audience and Market Development Office maintains updated on-line directories of presenters, agents, festivals as well as other material useful to touring artists.
Search our performing arts directories
- Performing Arts Directories
A searchable database for up-to-date information on presenters, festivals, media and government sources related to music, dance, theatre and young audiences in Canada.
Special Projects and Initiatives
Current projects and special initiatives include:
- On the Road: A touring workshop for performing artists
An intensive workshop expanding on the on-line how-to material with a focus on international touring for artists who are already actively touring but want to consider developing new market potential in the international arena, in particular Asia and the US.
- Definitely Independent
Definitely Independent represents a group of Canadian distributors promoting independent film, video, new media and audio artworks.
- Canadian Directory of Dance on Tour
The Canadian Directory of Dance on Tour profiles Canadian dance companies and artists for the information of international dance promoters.
The following projects were organized in 2003. These projects were designed as one-time initiatives to develop career and market capacity for Canadian musicians from the world, roots and folk music community.
- Exposed Roots - November 2003
Exposed Roots presented 16 Canadian world and Aboriginal music acts to key Canadian and international presenters, managers and agents, as well as the media and record company representatives in Montreal, QC.
- Sonic Weave - July 2003
Sonic Weave, an initiative of the Canada Council for the Arts, featured six Canadian groups or at 12 festivals and venues in Germany, Poland, Czechoslovakia, Austria and Italy. Sonic Weave provided an up-to-the-minute snapshot of the talent, diversity and breadth of folk and world music in Canada.