Martin Gooch is Research Associate - Value Chains at the George Morris Centre, a national agri-product think tank and consultancy based in Guelph, Ontario. Martin’s career spans the agri-food industries of Britain, Canada, New Zealand and Australia. He has experience of assisting a diverse range of agri-food companies to develop value chains and marketing initiatives; some of which have won national and international awards of excellence.

Martin possesses qualifications in farm management; an undergraduate degree in International Business; and a Masters degree from the University of Queensland. Martin’s Masters' thesis analyzed the critical success factors of forming and managing value chain alliances within the perishable food industry; an area that he is continuing to research through his recently commenced PhD.

Prior to joining the George Morris Centre, Martin was responsible for developing and leading Ontario's Value Chain Initiative, which was supported through funding provided by Agriculture and Agri-Food Canada (AAFC).