Canada Post's Solutions for Consumer Goods Marketers can help with marketing and communication services that support research, reach and response.

We asked 32 senior CPG industry executives to tell us what keeps them awake at night. The top three responses were:

• Building Brand Awareness
  Make your brand-building consumer centric

• Building strong consumer relationships
  Set your sights on a bigger share-of-household

• Encouraging Product Trial
  They try it, then they buy it

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