COMMON REQUIREMENTS

1. Identifying Information and Indicia

1.1 Identifying Information

1.2 Indicia

1.1 Identifying Information

Requirement

Show the detailed identifying information on all Publications Mail items.

•	On unwrapped and clear-wrapped items, the detailed identifying information may be shown inside the publication and only the basic identifying information on the outside.

•	On opaque-wrapped items, show the detailed identifying (not the basic) on the outside of the wrapper.

Print

Print all identifying information in at least a 6 pt font and with sufficient contrast to its background to be clearly legible.

Basic Identifying Information

The basic identifying information is:

•	the Publications Mail Agreement Number in the format: PM 40012345 or Publications Mail Agreement 40012345 followed by

•	the Registration Number, if applicable, in one of the following formats: R12345 or Registration 12345. (This number is assigned by the Department of Canadian Heritage to those publications eligible under the Publications Assistance Program [PAP].)

Show the basic identifying information in one of the following locations:

If item is	Then show the basic identifying information on:
an unwrapped or clear-wrapped magazine	the cover (front, back or spine, if perfect bound); or the address label
an unwrapped newspaper or newsletter	the front or back page or address label
an opaque-wrapped publication	NA – detailed identifying information is required on the wrapping.
enclosed in an envelope	NA – detailed identifying information is required on the envelope.

Detailed Identifying Information

The detailed identifying information is comprised of:

•	the Publications Mail service name

•	the Agreement Number

•	the Registration Number, if applicable

•	the Canadian address to which the Canadian addresses on undeliverable publications are to be returned.

Show the detailed information in one of the following locations:

If item is

then locate the information on:

an unwrapped or clear-wrapped magazine

first five or last five pages of each issue (not counting the covers); or
in the masthead or on the first page of the table of contents; or
on an insert card; or
on the outside of the publication to replace the basic identifying information.

an unwrapped newspaper or newsletter

first five or last five pages of each issue (not counting the front two or back two pages); or
in the masthead or on the first page of the table of contents; or
on an insert card; or
on the outside of the publication to replace the basic identifying information.

an opaque-wrapped publication

on the wrapping

enclosed in an envelope

anywhere on the outside of the envelope.
Preferred location is:

•	identifying numbers and service name — in the upper right corner on the front or in the middle of the flap on the back
•	Canadian address for undeliverable address returns — in the upper left corner on the front or in the middle of the flap on the back.

1.2 Indicia

Application

While postal indicia are optional for Publications Mail, customers may show proof of payment by printing the Publications Mail indicia on the publication wrapper or envelope, or on one of the covers, (if visible through the wrapper or unwrapped).