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A huge success, the National Arts Centre's Atlantic Scene wraps up today

May 04, 2003 -

Ottawa (Ontario) -- Everyone is calling the National Arts Centre's Atlantic Scene festival a huge success. The two-week festival - which took place at over 16 venues around the nation's capital, featured 400 emerging and established artists as well as 85 events ranging from theatre, visual arts, film, comedy and literature, to Celtic, Acadian, pop and classical music, and culinary arts - wraps up today.

"The Atlantic Scene buzz in Ottawa-Gatineau has been fantastic," said Kari Cullen, the festival's Producer and Executive Director. "As a first-time event, we didn't know what to expect. In the end we were blown away by the positive reaction of audiences, artists and talent scouts who attended the events."

A large number of Atlantic Scene performances played to capacity or near-capacity audiences. Sold-out shows included the Comedy from the Coast, Natalie MacMaster and the Men of the Deeps with the NAC Orchestra, Theatre Newfoundland's Tempting Providence, Symphony Nova Scotia (student matinées), Barachois, Anne of Green Gables - The MusicalTM, Buck 65 and Julie Doiron, Gordon Sampson and Amelia Curran, the Atlantic Ballet Theatre of Canada's Figaro, the Matt Minglewood Band, Gwen Noah and El Viento Flamenco, and an evening featuring Crush, Damhnait Doyle and Lizband.

As well as being an overwhelming audience success, the Atlantic Scene was a high-visibility event that provided important, career-boosting opportunities for participating artists.

Seventy-two talent scouts from across Europe and North America attended the festival - that's 27 more than had been expected prior to the festival. Of the 72 talent scouts, 18 came from the United States, four were from France, three were from Germany and two were from the United Kingdom.

The talent scouts - key players in festivals, theatres, record companies, arts publications, showcase organizations and booking agencies - interacted with the artists and attended numerous concerts, readings and workshops. In the wake of their Atlantic Scene performances, several artists are in talks with presenters to discuss touring or distribution opportunities.

As a result of enthusiastic reviews and Theatre Newfoundland Labrador and the Atlantic Ballet-Theatre of Canada are considering or planning tours of other Canadian regions.

"The NAC is pleased to have played the role of catalyst and to have put into bold relief another face of our country's rich cultural identity for the benefit of Canadians from coast to coast," said Peter Herrndorf, President and CEO of the National Arts Centre.

Mr. Herrndorf added: "The Atlantic Scene has redefined the model for partnerships between cultural institutions. The NAC and its partners have showed how we should be promoting our artists and showcasing our diverse cultural treasures."

Thanks to the Atlantic Scene's partnership with CBC / Radio-Canada, Atlantic Canadian artists will benefit from additional national exposure and visibility for some time to come. At least two major television specials are in the works: the first one, slated to air on CBC Television at 8 p.m. on Sunday, May 25, 2003, will focus on eight Atlantic Scene artists, including Ashley MacIsaac, Nathan Wiley, Tiyaila Cain Grant and Measha Brueggergosman. A second special, to be broadcast next season, will feature highlights of the sold-out Comedy from the Coast event hosted by Rick Mercer and held on the festival's opening night in the NAC's Southam Hall.

The CBC also recorded several shows for broadcast on their airwaves. These include Nathan Wiley, Buck 65, the Jimmy Swift Band and the Mir Supershow, featuring East Coast stars such as Mary Jane Lamond and Bruce Guthro.

Partners in the Atlantic Scene included the Government of Canada and the Department of Canadian Heritage, the Canada Council for the Arts, the Atlantic Canada Opportunities Agency, the Department of Foreign Affairs and International Trade, the Governments of New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador, as well at the Ontario Tourism Marketing Partnership. Media and corporate sponsors included CBC-Radio Canada, the National Post, Transcontinental Media, the Ottawa Citizen, Le Droit, Rogers Television 22, Alexander Keith's, Clearwater Fine Foods Inc., VIA Rail Canada, Eastlink, Universal Music, The Shaw Group, Delta Hotels, Ramada Hotel & Suites Ottawa, The Aristocrat Hotel and EMI Music Canada. Philanthropists Margaret and David Fountain, The Craig Foundation, The Donald R. Sobey Foundation and Purdy Crawford also provided important financial support.

The Atlantic Scene was the first in a series of biennial regional festivals to take place in the nation's capital, which will showcase the best in Canadian arts and culture from coast to coast. The next festival, the Alberta Scene, is slated to take place in the spring of 2005.

For more information about the Atlantic Scene, please visit www.atlanticscene.ca.

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For more information, please contact:
Carl Martin
National Arts Centre
Telephone: (613) 947-7000, ext 560

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