Travel Media (Change)


Travel Alberta
TravelAlberta.com

New TravelAlberta.com Features In-depth Content for Canadian Winter Getaways, Spa Travels, Culture Seeking Vacations, and More

Content Explores Alberta Travel Highlights, and Tools to Make Vacation Planning Simple

Vacation planning should create anticipation—stirring up that special feeling of excitement as you create an itinerary that reflects how you will spend a rare expanse of leisure time. Understanding that vacation planning should be more than reviewing a routine list of destinations and activities, the newly re-launched TravelAlberta.com offers Canada travellers inspiring content and interactive planning tools that can’t help but trigger excitement about an Alberta vacation. Organized around three different planning stages, TravelAlberta.com encourages visitors to Explore, Experience, and then Plan and offers them all of the resources to do so.

While the EXPLORE section contains familiar information about Alberta hotels and destinations, the new EXPERIENCE section follows this up with rich content targeted at travellers with different areas of interest. From National Park adventures to skiing tours, visitors to TravelAlberta.com find article-style information and can then proceed to the Plan section where tools and resources facilitate the process.

Canadian Winter Sports
Canadian Winter sports enthusiasts can explore vacation options through testimonials and sample itineraries.
On the new interactive Travelalberta.com, Canyon ice walks near Jasper, Alberta, and romantic winter retreats with a Lake Louise sleigh ride are just a click away. Of course Alberta is known for exceptional Canadian Rockies skiing and snowboarding at Castle Mountain, Sunshine Village, Lake Louise and Marmot Basin — to name a very few — but winter travels around the province can also include everything from snowmobiling and ice fishing to dog sledding and ice skating. After perusing different locales or winter activities, users may move to the PLAN section, which houses features articles on things like “What You Didn’t Know about Winter in Alberta" and a three part series on the “Big Thrills” in Alberta skiing. Once the ideal destination is found, visitors can venture on to the interactive Google maps where they will find the location as well as a destination website, if available; the current temperature; and directions from the point of origin.

Alberta Spa Travellers
The new TravelAlberta.com also features unique Alberta travel itineraries from Canadian Rockies resort spa getaways to urban retreats at an Edmonton or Calgary spa and features plentiful information about finding the ideal destination. Beyond geographically organized spa recommendations, the “Holiday Ideas”  travel articles in the PLAN section emphasize considerations such as winter spa treatments and how men can enjoy spas. After the kind of Alberta spa vacation has been chosen, travellers can continue vacation planning, using the Packages & Tours pages where related special offers are featured under Spa/Health Retreats as well as Romantic Getaways.

The Cultured Canadian Vacation
A bon vivant’s paradise, Alberta affords visitors luxury accommodations throughout the province complemented by fabulous fine dining offerings and cultural attractions galore. Gourmands find information about events such as the International Food & Wine Festival in Banff, Alberta, as well as articles in “Holiday Ideas,” such as the current feature on Alberta’s mainstay, Prime Beef, and where to find the best of it. There is information for collectors seeking out Calgary or Edmonton galleries; historians who revel in museums; and those who travel in search of the local theatre scene. A visit further into the PLAN section to find out about package offerings (by region) in the categories Attractions/Museums, Food & Wine, or Arts & Culture will assist in mapping out the perfect itinerary. For those considering a gourmet or culture tour, the Transportation pages provide vital  Alberta travel information and the Google interactive maps of Canada offer an easy way to plan.

The new TravelAlberta.com site is the first Canadian-owned Website designed since 1998 by renowned interactive marketing services firm Critical Mass of Calgary. Critical Mass has designed and built Web sites and customer experience management programs for clients such as Dell, Hyatt Hotels, Mercedes-Benz USA, Procter & Gamble, Rolex, Citigroup, The Home Depot. The goal of TravelAlberta.com is to help travellers better plan Alberta vacations by giving them more meaningful information and choices about how they plan as well as to promote the wide range of tourism offerings available in one of Canada’s most diverse regions.

Published Contact Data:
Name
: Don Boynton
Phone: 403-297-2700
E-Mail:
Don.Boynton@travelalberta.com


Alberta Advantage