Your Marketing Strategy

• Planning a Business Trip Abroad  
  This publication is designed to help small- and medium-sized enterprises (SMEs): define their business travel objectives; explore sources of financial assistance for international business travel; make all preparations necessary for a successful trip; and follow up on a business trip abroad.
• Speaking Globally: An Exporter's Guide to Effective Presentations  
  A guide that provides step-by-step information for creating effective international presentations and understanding the cultural challenges of presenting your product or service internationally.
• Interactive TradeMap Canada Tutorial  
  This interactive tutorial will get you up to speed on one of Canada's most powerful trade databases; TradeMap Canada.
• Language Industry Program
  Supports firms wishing to undertake marketing and branding activities.
• Step-by-Step Guide to Exporting – Chapter 4
  Reaching the Customer: Developing Your Export Marketing Strategy. Treat all markets differently. Don't assume that because you're successful in one, you'll be successful in another. There are cultural differences out there that you need to respect.
• Successful International Trade Show Marketing (PDF)
  From identifying the right international trade fair to the steps needed to get there and be successful, this step-by-step guide will help SMEs develop a successful trade fair plan.