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 PSAB

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Communications Strategy
  1. The Need For A Communications Plan
  2. Creating Allies
  3. Dealing With "Experts"
  4. In The Beginning

Pre-ATR Phase

  1. Develop Key Messages
  2. Present Unified Support For The Process
  3. Consult With Key Band Officers
  4. Consult With The Band Memebership
  5. Formalize The Process
  6. Put A Communications Team In Place
    1. The Researcher
    2. The Writer
    3. The Communications Coordinator
    4. The Spokesperson
ATR Process Phase

Introduction To Basic Media Relations

  1. The Media
    1. Newspapers
    2. Radio
    3. Television
    4. Editorial Boards
  2. Stakeholders
  3. Initial Media Contact
  4. Handling Communications In Your Area
  5. Communication Tools
    1. Press Release
    2. Media Advisory
    3. Backgrounder
    4. The Press Conference
    5. Press Briefing
    6. The Interview
General Public Relations
  1. Town Hall Or Community Meeting
  2. Local School Assemblies
  3. Service Clubs
  4. Special Interest Groups
    Post ATR Process Phase
    1. Post ATR Process Phase
    Appendices

    Back to Index Page


      Last Updated: 2004-05-13 top of page Important Notices