![Assoc. Prof. Darren Dahl turns a keen eye on marketplace behaviour and consumer patterns - photo by Martin Dee](/web/20061209034604im_/http://www.publicaffairs.ubc.ca/ubcreports/2006/06dec07/flattery.jpg)
Assoc. Prof. Darren Dahl turns a keen eye on marketplace behaviour and consumer patterns - photo by Martin Dee
News
UBC Reports | Vol. 52 | No. 12 | Dec. 7, 2006
Christmas Clerks Beware: Flattery Ploy Won’t Work
“You look great in that jacket!” “Fuchsia is really your colour.” “I bought that exact pair of shoes myself.” Sales pitches like these will be flying fast and furious as retailers ramp up for the year’s busiest shopping season.
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