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Canada Business - Services for entrepreneurs Canadian Consumer Information Gateway Strategis

Implementation of Section 41
of the Official Languages Act
July 3, 2001

Summary

The aim of this report is to present the results of the evaluation study on Industry Canada's implementation of Section 41 of the Official Languages Act. This report presents the analysis results and remarks relating to three major issues: relevance, results and cost-effectiveness. The study's conclusions and recommendations focus on three main aspects: the consultation approach, the implementation strategy and the implementation approach.

Section 41 of the Official Languages Act comes under Part VII of the Act, entitled Advancement of English and French, and reads as follows:

The Government of Canada is committed to (a) enhancing the vitality of the English and French linguistic minority communities in Canada and supporting and assisting their development; and (b) fostering the full recognition and use of both English and French in Canadian society.

Industry Canada is one of 28 (recently increased to 29) federal institutions included in the departmental accountability framework for the implementation of Section 41. According to the framework, these federal institutions are to consult with the official language minority communities (OLMCs), develop action plans for implementing Section 41, and prepare annual achievement reports.

Implementation Approach

To focus its actions, the Department has identified 18 key programs and services to meet the needs of OLMCs and gives special attention to the following three groups:

  • associations and groups representing OLMCs;


  • the official language minority communities;


  • managers and intermediaries in the Department who are in charge of developing and delivering the 18 key programs and services.

The Department's Operations Sector was assigned responsibility for the implementation of Section 41 of the Official Languages Act and for the national coordination of initiatives targetting OLMCs.

The managers of the 18 key programs and services are responsible for developing national and regional measures to meet the needs of the target communities, and for publicizing the programs and services in these communities.

Methodology

This evaluation is based on the following methodological approaches:

  • a review of the relevant documentation;


  • an analysis of the 18 key programs and services;


  • 39 interviews with regional coordinators, responsible Operations Sector officials, representatives of community groups, representatives from other departments, and senior departmental officials;


  • a discussion group involving regional coordinators;


  • a telephone survey of 102 managers from the Department;


  • a telephone survey of 74 community group representatives.

Evaluation Results

The essential conditions for producing the expected impacts and results from the Department's activities are: awareness on the part of senior officials, managers and those who deliver key programs and services, and knowledge of these programs and services on the part of OLMCs.

Because of very limited awareness among managers and very little knowledge of the key programs and services among OLMCs, the Department has been unable to exercise very much influence over OLMCs; it is therefore too early to gauge the effects of implementation and to expect that the Department can influence OLMCs to any significant extent.

Nevertheless, the evaluation study made possible the following observations:

  • While the Department's current approach does produce some knowledge of the needs of OLMCs, it does not go far enough. The knowledge it produces is incomplete, because the lack of systematic consultation starting with the regions leads to gaps in the identification and definition of needs.


  • The Department's vision is directly related to the wording of Section 41, which does not contain the framework and guidance required to translate the vision into concrete terms specific to Industry Canada. Consequently, it is difficult to position the implementation of Section 41 within the Department's mandate and operations.


  • From our review of the Department's stated objectives we can conclude that three of the six objectives (provide information, facilitate participation and facilitate access to the Information Highway) are both relevant and realistic. However, the objectives of strengthening economic structures, developing youth entrepreneurship and developing tourism exceed 1) the ability of the key programs and services identified by Industry Canada to meet the needs of OLMCs in those areas and 2) the Department's mandate (with the exception of FedNor). Overall, the Department achieved its objectives for the implementation of Section 41 of the Official Languages Act in a very limited way.


  • The Department's representatives are of the view that they do enough where Section 41 is concerned; however, the level of intervention seems somewhat limited. Departmental managers believe they are aware of the Department's obligations under Section 41 of the Act, but in reality their level of awareness is very limited. Indeed, there seems to be some confusion between Section 41 and bilingualism (or Part IV of the Official Languages Act).


  • The implementation of Section 41 has not really produced the expected results. This is due to the rather low level of awareness among managers in regard to the Department's commitments and obligations under Section 41, and the somewhat limited knowledge of programs and services among OLMCs. Since OLMCs are not very familiar with the Department's key programs and services, they do not use them very much and thus it is difficult for the Department to meet their needs. This limited knowledge can also lead OLMCs to have unrealistic expectations. Thus the target groups are more or less satisfied with the various aspects of the implementation of Section 41 at Industry Canada.


  • All activities related to Section 41 are covered under the Department's regular budgets and existing capacities, without going any further. There are no special funds allocated to Section 41, except for national coordination. If the Department wants to achieve better results and become more active, a greater commitment of resources to this initiative will be required.


  • Industry Canada has made significant progress towards ensuring that Section 41 is integrated into the development of its policies and the delivery of its programs. The various aspects of Section 41 are being included at increasingly earlier stages of the process of program and service development.


  • Despite support from senior management, it is difficult to integrate Section 41 into regional operations owing to the attitude and lack of accountability of middle managers, and their poor understanding of the role of regional coordinators.


  • The coordination approach and the concept of official languages champion are proving to be two major strengths in regard to the implementation of Section 41.


  • The results achieved show that the Department has had some undeniable successes in implementing Section 41. These are evident in such specific areas as the commitment of the individuals directly involved in the regional and national coordination process, the awareness campaign initiated by the Operations Sector within the Department, the Francommunautés virtuelles program and the Department's participation in the Year of La Francophonie. These successes are examples of cases where a specific effort to implement Section 41 bore fruit and was recognized both inside and outside the Department.

Conclusions and Recommendations

Our analysis of the results shows that the approach that was adopted needs some improvement. The table below offers recommendations directly related to the study's conclusions.

It would be best for the Department to revise its approach to implementing Section 41. This revision could include the three major components shown in the table.

Conclusions

Recommendations

Consultation approach

To some extent, the approach taken by the Department makes it possible to define the national needs of OLMCs, but it does not allow a clear grasp of regional needs. The approach produces some knowledge of the needs of OLMCs, but does not go far enough: the needs identified at the regional and national levels do not link up, do not necessarily converge, or do not serve the same interests.

In addition, the definition of these needs is limited, as it is not done systematically; for example, the national level initiates large-scale projects that do not necessarily meet or are not adequately tailored to regional needs. The latter can be better met by specific projects or by a certain degree of flexibility that allows national programs to be adjusted to suit regional situations.

The Department should consider to what extent meeting regional needs is to be part of its efforts to implement Section 41.

In revising the approach, consideration should be given to the development of a systematic and continuous consultation approach to clearly define the needs of OLMCs at both the regional and national levels, establish intervention priorities, and incorporate all elements into a departmental strategy. In particular, consideration could be given to the following elements:

  • the consultation process;


  • the consultation parameters;


  • the targetting of groups to be consulted;


  • needs identification and the establishment of intervention priorities;


  • feedback mechanisms.

Implementation strategy

Industry Canada's approach, being national in scope, does not necessarily allow the regional and local needs of OLMCs to be taken into account. The implementation of several departmental objectives requires actions of a regional nature that could be included in the mandate of regional development agencies. Industry Canada's intervention therefore does not allow the regional and local needs of OLMCs to be met.

Industry Canada identified six specific objectives for the implementation of Section 41. The Department needs to review the statement of these objectives. The first three objectives (i.e. provide information, facilitate participation and facilitate access to the Information Highway) are both relevant and realistic. However, the last three (i.e. strengthen economic structures, develop youth entrepreneurship and develop tourism) exceed both the ability of the key programs and services identified by Industry Canada to meet the needs of OLMCs in these areas, and the Department's mandate.

For all the objectives currently identified by the Department to be achieved, it is necessary to go beyond a departmental approach, since these objectives exceed Industry Canada's mandate. Consideration could be given to an approach that would include Industry Portfolio agencies. However, this still does not take away from the need to revise the statement of the departmental objectives.

The implementation of Section 41 is not supported by a comprehensive departmental strategy. For example, all the specific efforts directed at OLMCs take two forms: consultation with the communities to find out their needs, and initiatives to increase their awareness of departmental programs. Overall, these efforts are not uniform from one region to the next, or from one program to the next, and are not part of a comprehensive strategy.

In revising the approach, consideration should be given to the development of a departmental implementation strategy, the aim of which would be to clearly define the Department's major orientations in this regard, including a statement of its commitments to OLMCs in the form of relevant objectives underlying Section 41 implementation. In particular, consideration could be given to the following elements:

  • the statement of the departmental vision in more specific or concrete terms than those used in Section 41, and in terms more directly related to the Department's mandate;


  • the articulation of the major objectives stemming from that vision;


  • the identification and definition of the main elements of the approach the Department intends to take. This part of the review should cover more than simply the use of identified key programs and services. It could consider the use of initiatives targetting OLMCs at both the national and regional levels, and partnerships with other Industry Portfolio organizations and/or agencies;


  • the structure and the roles of the main stakeholders within the Department (e.g. champion of official languages, coordinators, managers);


  • the review of the evaluation framework and, in particular, the expected results.

Implementation approach

The approach taken by the Department did not reach all the groups targetted by Section 41, as identified in the Department's evaluation framework, to be reached.

Several managers believe that they are aware of the Department's obligations in regard to Section 41, but they are not; there is some confusion between the objectives of Section 41 (Part VII) concerning the vitality of official language minority communities and the objectives of Part IV of the Official Languages Act, concerning communications with and services to the public in both official languages. Nevertheless, the recent efforts to raise awareness are beginning to bear fruit. In addition, there is greater awareness when the implementation of Section 41 is included in accountability agreements.

The Department has not achieved its objectives for the implementation of Section 41, except for the third objective on access to the Information Highway. This objective was only partially achieved, insofar as the communications infrastructure was established across the country for all the communities. The Department did not produce the other expected results.

The Department's activities under Section 41 are covered by its regular budgets. There are no special funds for the implementation of Section 41, except for the budget allocated to the Operations Sector for national coordination. If the Department wanted to do more than it is now and become more active, a greater commitment would be required, including a greater allocation of human and/or financial resources. The few financial and human resources that are allocated to regional coordination do not allow the Department to go from reactive to proactive intervention. The current percentage of the coordinators' time reserved for this purpose is insufficient.

In revising the approach, consideration should be given to the development of an implementation approach that would provide the operational framework required for the identification and introduction of specific, concrete actions that would help the Department to fulfil its obligations and commitments. In particular, consideration could be given to the following elements:

  • the development of an operational framework;


  • specific initiatives targetting OLMCs;


  • the incorporation of implementation into the Department's operations, including management accountability mechanisms;


  • allocation of the financial and human resources required for effective implementation;


  • preparation of awareness materials and tools for use by coordinators and managers;


  • planning, follow-up and reporting mechanisms, including, in particular, the collection of data showing representative participation of OLMCs;


  • an internal and external awareness strategy and approach, including communication mechanisms and messages.

Comments by Officials Responsible for Article 41 Coordination

Managers responsible for the implementation of Section 41 agree with the evaluation report and accept all its recommendations. They recognize the strengths of our Section 41 initiatives, particularly the network of coordinators, the awareness campaign, and the success of the Francommunautés virtuelles. Program, and have started to design elements in response to the areas for improvement outlined in the report and to its recommendations.

The Operations Directorate (OD) has already developed a new strategy which was approved by the Deputy Minister's Departmental Briefing (DMDB) session. The strategy includes three elements: communications, research and the improvement of existing programs. Communications will have an internal initiative (the second phase of the departmental awareness-building campaign) and an external one aimed at creating a better understanding of our programs and services within the communities.

Following the DMDB recommendations, OD has established a working group of Industry Portfolio representatives, in order to work on research and an external communications strategy targeting the communities.

Management intends to reexamine its vision and objectives, and to review the resources allocated to this initiative.


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Date Created: 2001-10-11


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