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6.1 Identify Potential Investors - IntroductionThere's no shortage of financing out there. The challenge is finding it. Equity financing for small and medium-sized enterprises has become more common in recent years. If you've got a product or service concept that calls for lots of money to develop, there is a range of different types of investors to consider.
As you've seen in earlier Steps, building an investment proposal is
a lot of work. All that effort can be wasted if your proposal doesn't
get into the right hands. So, who should you send it to? We'll show
you how to find investors, and once you do, target the right type of
investor for your needs.
In This StepIn this Step you'll learn about the different types of investors, what they finance and how much money they want to invest. You'll get information about searching for investors and find some tips about how to find the best match for you.
If you need a deeper understanding of the material, be sure to follow the links within each section. The New Tech StoryFollow the fictional company New Tech Distributors Corp. (New Tech) as it pursues venture financing. This case example gives you a feeling for the "real" data and strategic decisions you'll be facing. You can always get to it through the link on the left menu bar. |
Updated: 2005/07/12 |
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