Steps to Growth Capital Self-Study GuideStep 6

6.8 Match Investors' Criteria

As you're identifying possible investors, keep track of their preferences and track record of investments. You want to pinpoint the very best matches for your company and, at the same time, ensure your company is the very best match for the investors you choose to approach.

Learn as much as you can about your prospective investors. They will each have key criteria for deciding what investments to make.

Match up their interests and your company's characteristics by using a scoring system like this:

• 2 equals a good fit with your business venture;
  
• 1 equals a so-so fit; and
  
• 0 represents no fit.

Add up the points for each investor. Which investors are the best fit for you?

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