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Creating Allies
It may be tempting to dwell on the past and the less-than-favourable treatment by government, police and others, especially on the question of how the land you are purchasing disappeared in the first place. However, that line of thinking will get you nowhere fast. An explanation of injustices- in a rational, pragmatic way, including positive action that can be taken by both sides for the betterment of your communities- would be a much more effective way to approach people who could present major road blocks. With some work, they could become allies who will see your point and perhaps even help your cause in ways you had never imagined. You should keep in mind that most people you will deal with as you go through your ATR process know little or nothing of Aboriginal history and do not understand the issues facing you today. They may also resent being recognized as people who were responsible for creating the "problem." You might be surprised by how receptive many people can be when dealt with in a positive way.


Dealing with "Experts"
In closing this introduction, keep in mind that generally speaking-and this applies in most cases to all societies-everyone thinks they are a communications expert, full of advice on how you should do things. They are not always wrong because communications is usually based on common sense. But be clear on your plan. Brainstorm with those who have some communications experience and those you trust. Use this tool kit where and when required. Once you have completed your communications plan, test it out on a few people who are impartial and whose opinion you respect. When you have decided what and how you will put your plan into action - stick to it! Knowledge, discipline and motivation will be key to its implementation. You have done the work on it and you believe it will work for you. Once you have reached that point, let the experts work on someone else. Belief in what you are doing, along with the determination to follow it through, will be your greatest advantage in seeing your plan come to a successful conclusion. Good Luck.

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  Last Updated: 2004-04-23 top of page Important Notices